28 Jun 2022
The UK's first plant-based recipe kit, Grubby, is now displaying the Carbon Footprint of each recipe on its website. This initiative covers their entire range of over 100 recipes and enables customers to see the carbon footprint savings of their meal choices versus meat equivalent dishes. In their foodprint dashboard, subscribers can also see the combined number of 5-a-day portions from their meal choices along with the total number of meals donated since becoming customers, with Grubby donating these for every box they deliver.
The carbon impact of each dish on the menu is calculated based on a comprehensive life cycle assessment. This life cycle assessment considers each ingredient's specific journey, including where and how it's farmed, transported, and packaged. Based on this emission calculation, each dish is rated on a scale of A-E, in which A-rated recipes have the lowest carbon footprint, and E-rated dishes have the highest carbon footprint."We're all much more aware of how vital it is to make positive changes today. We're delighted to be able to give our customers an easy way to track their impact and see their carbon savings versus meat equivalent meals", said Founder of Grubby, Martin Holden-White.
From compostable packaging to delivering most of its deliveries via bike and fully electric couriers, Grubby has placed sustainability at its core from its inception in 2020. Having secured B Corp certification early this year, their market-first "Foodprint tracker" is the next step on their sustainability journey.
The recipes analysed include the popular Grubby Mushroom Stroganoff (1.86 kgCO2e) and Shepherd's Pie (1.63 kgCO2e). Both recipes are placed in the 'Grade A' emissions category, which translates to a 'Very Low' carbon rating. In comparison, the typical meat versions of these have a staggering 25 kgCO2e carbon footprint and are rated 'E' on the My Emissions scale, the highest rating.
Grubby worked with My Emissions to calculate and reduce its carbon footprint across all business areas, including the food chain, packaging, cooking and delivery process."I'm proud that we're partnering with Grubby, and together can offer an integrated solution for carbon labelling and tracking for thousands of happy customers. I hope this inspires people to make more sustainable food choices," said Matthew Isaacs, co-founder of My Emissions.
Why is our food's carbon footprint important?
Food is responsible for at least one-third of all global greenhouse gas emissions. Reducing our food's carbon footprint is one of the best and quickest ways to reduce our impact on the planet.
Food Emission Facts
- Food production contributes at least one-third (33%) of global greenhouse gas (GHG) emissions.
- A plant-based diet can reduce your food carbon footprint by up to 73% - it's the diet with the lowest environmental impact around (1)
- Every family in the UK ditching meat from one meal a week would have the same environmental impact as taking 16 million cars off the road (2)
About Grubby
Grubby is the UK's first 100% plant-based recipe box subscription service. On a mission to make plant-based cooking more accessible without costing the earth. Since its 2019 launch, Grubby has amassed over 23,000 customers, delivering over 370,000 meals nationwide. Grubby allows subscribers to choose from over 100 recipes and delivers all the fresh, pre-measured ingredients needed to cook two or three healthy plant-based meals each week.
Please find a Google drive folder with all images and access to all the data.
If you'd like to try a box from the UK's first plant-based and top-rated recipe kit, please send your address details and a phone number (for our couriers) to leo@getgrubby.co.uk
