
For PRIDE 2022 Crosstown are celebrating by teaming up with Madame F to curate a limited edition doughnut and wine box.
Madame F is a creative wine collaboration with Queer Britain – the UK's first LGBTQIA+ museum. Between the 20th June – 3rd July, Madame F Rosé will be featured in a collaborative box with Crosstown, alongside six award-winning sourdough doughnuts. For every box sold, Crosstown will be donating £5 to Queer Britain.
Pride Box (Crosstown x Madame F Wine) - Featuring six doughnuts + a bottle of Madame F Rosé (£37.95)
Wine flavour - Madame F Rosé is a delicate yet fruity rosé wine, made with a unique blend of vibrant Grenache and citrusy Syrah. Set to be attending house parties, garden dinners, impromptu picnics, and festivals this summer, what better conversation starter than to bring along Madame F? She's the product of pride, passion and pizazz and speaks to all the pent-up joy and celebration that's busting to be uncorked this year.
The limited edition box will be available for delivery across England, Wales, and lowland Scotland from the 20th June. To find out more head to: https://www.crosstown.co.uk/pride/
Press kit can be found at: https://bit.ly/Crosstown_Pride_2022
For more information, please contact Sarah at sarah@intelligentprofile.com
About Crosstown
Crosstown is a scratch bakery in London specialising in sourdough doughnuts, small batch ice cream, homemade cookies, extraordinary chocolate, and specialty coffee. The company was founded in 2014 by JP Then and Adam Wills, starting as a street food stall. Crosstown has since grown into an omni-channel retailer and currently has 27 sites across, a delivery hub in Cambridge, as well as online nationwide ordering, events, catering, and wholesale segments.
In 2017 the brand launched a range of vegan sourdough doughnuts, made with alternative ingredients such as chia seeds, coconut butter and silken tofu, and were awarded Best Vegan Doughnuts by PETA (People for the Ethical Treatment of Animals) in 2018 and 'The Best Doughnuts' by Vegans of London in 2019. A selection of vegan flavours is available at all Crosstown locations and online.
In 2020, the brand extended their offering to include homemade cookies and ice cream. Crosstown Ice Cream is made in small batches, using traditional methods and the finest seasonal ingredients to develop real flavour and a smooth, silky finish. Each flavour can be paired with homemade toppings inspired by the brand's award-winning doughnuts or served with dairy or oat milk for a refreshing shake.
In December 2021, Crosstown launched a range of chocolate bars, with flavours inspired by their menu of award-winning doughnuts, such as Matcha and Yuzu & Passionfruit. Available in-store and online, the chocolate bars can be purchased individually, as bundles of three or six, as well as with curated gifting options (online only). Crosstown's full range of sweet treats are available in-store and for online delivery, with orders placed at www.crosstown.co.uk.
About Madame F
Madame F (www.madamef.com) is a brave and original range of quality, vegan wines that deliver on taste created in collaboration with LGBTQ+ charity Queer Britain. The purpose-driven partnership was built to celebrate the creative community of Queer Britain and supports the nation's first LGBTQ+ museum.
Born to celebrate those who are unafraid to boldly express their true selves, Madame F is a wine brand built on principles of creativity, passion, originality, and inclusivity. With years in the making and tasting, she's a sipping masterpiece.
About Queer Britain
Queer Britain (www.queerbritain.org.uk) is a charity which has been working to establish a bricks and mortar national LGBTQ+ museum, which opened in May 2022. It is an essential place for all regardless of sexuality or gender identity, to find out about the culture they have been born into, have chosen or seek to understand. Queer people have impacted every part of culture, yet all too often their lives have been written in the margins of history books. Queer Britain and Madame F believe that queer people's stories should be understood by all and celebrated in all their rich diversity in their own, dedicated home.
In October 2021, Madame F launched The Queer Britain Madame F Award, pledging £30,000 to champion LGBTQ+ artists and support the Queer Britain museum. The theme was inspired by illustrator Justin Kemp, who designed the iconic “Susy the Frog” image featured on the Madame F bottle. Entrants sent in illustrations, paintings, drawings and photographs that celebrate the theme of Queer Creativity, along with a statement explaining what that means to them. Judged by a panel of creative experts and friends of Queer Britain including artist and cartoonist, Kate Charlesworth; DIVA magazine editor, Roxy Bourdilon, and M&C Saatchi's CCO, Ben Golik, there were three cash prizes and winning entrants will be exhibited by Queer Britain. The winning design, created by Sadie Lee, is an arresting painting of legendary performance artist David Hoyle; also to be exhibited are works by Paul Harfleet, whose queer exploration delves into the politics of ornithology and the artistry of drag.