14 Jun 2022
Kabuto Noodles has gone 100% Vegetarian as more of the UK embrace veggie and flexitarian lifestyles. For just £1.65 a pot, work-from-homers can swap the sandwiches for a premium, 100% Veggie restaurant-style ramen experience, ready in less than 5 minutes.
Asian-inspired flavours and all natural ingredients has meant that Kabuto Noodles is now the most premium pot on the supermarket shelves, and the only instant noodle brand to have 100% recyclable packaging.
With flavours such as Chicken Ramen, Katsu Curry and Singapore Noodles tasty and filling enough as a standalone meal, it is now the trend for fans of Kabuto Noodles to ramping up their ramen by adding ingredients of their own and personalising their pots - and sharing their secrets on Instagram and TikTok.
Hashtags such as #instantramen, #ramenhack, #quickmealideas, #ramenrecipes has seen the brand recruit a whole new army of ramen fans.
Crispin Busk, Founder of Kabuto Noodles says,
“It felt like the right time to go Veggie as more and more UK consumers embrace Vegetarian and Flexitarian lifestyles. Consumers want quick, easy, quality and amazing value, and our community of fans are becoming more and more creative by the minute with their pot personalisation - you'll never be stuck for more ways to enjoy Kabuto Noodles. Working from home has never been so tasty!”
Miso Ramen, Katsu Curry, Chicken Ramen, Chilli Chicken Ramen, Vegetable Laksa, Singapore Noodles. Available from all major retailers from June 2022. RRP £1.65 for 65g.
Follow https://www.instagram.com/kabuto_noodles/ for recipe inspiration and more!
TIKTOK LINK: https://www.tiktok.com/@kabutonoodles?lang=en
For more information, images and nutritional information please contact joanne@joannebaird.com // 07814 267 444.
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*non high salt, non high sugar
Notes to Trade Press
Veggie Formulation: Previously Kabuto Noodles used small dried chicken cubes and real chicken and beef.
From 2018 Kabuto Noodles started selling to the USA under the brand name Kusari. Import rules meant that EU meats were incredibly difficult to import into the US. The UK recipe was adapted to make it 100% Vegetarian for export. As of 2022, the UK will now be able to purchase the Vegetarian versions of the original recipe.
Packaging: The new 65g K3® pot uses far less plastic – helping us work towards our goal of becoming B corp accredited in 2022.
About Kabuto Noodles
Full product range here: https://www.kabutonoodles.com/noodles/products?category=Pots
Crispin Busk has taken that 'small-brand', entrepreneurial attitude and combined it with big ambitions. Founded in 2010, the company now employs a team of 7 in Bristol and has sold over 23 million pots to date, and launched in the US in 2019.
A keen foodie, Crispin started off on his food career with Bristol-based success story Pieminister as a Sales Manager for five years. Constantly scouring the supermarket shelves for new ideas, he saw a gap in the market between the ready noodles stocked in supermarkets and the noodle dishes available in restaurants. We've all been through an 'instant-noodle phase', often when we're students and Busk's mission was to catch people who are considering giving up on noodles and give them another reason to carry on eating them - with grown-up flavours, and premium, authentic ingredients.
