VAHDAM® India, the award-winning, climate and plastic-neutral, premium global wellness brand, which donates 1% of its revenue to educating its tea growers' children in India, is launching a range of their best-selling teas in Holland & Barrett from Jubilee weekend.

VAHDAM®, which has been endorsed organically by global icons like Oprah Winfrey, Mariah Carey and Ellen DeGeneres, has a range of over 100 garden-fresh, artisanal and signature blends which have been shipped to over 3 million people across 130 countries. The brand places sustainability and social initiatives at the heart of its ethos.

Five best selling, certified organic and vegan turmeric teas from the brand will be placed in over 400 stores of Holland & Barret and will also be available on the retailer's online store. These teas blend premium-quality Indian turmeric with superfoods like Ginger, Ashwagandha, Moringa, and an array of spices which are 100% natural, pure and caffeine free.

Bala Sarda, Founder and CEO, VAHDAM India said: “We are super excited to be making our UK retail debut at one of the world's leading health & wellness retailers, Holland and Barrett.We have always strived to take the best of India to the world under a home-grown brand and it is a step forward in that direction”

India is the largest producer, consumer and exporter of turmeric in the world. India accounts for about 80 percent of world turmeric production and Indian turmeric is considered to be the best in the world market because of its high curcumin content.

From 30th May, the below five varieties of turmeric teas will be available in the Holland & Barrett stores in the UK:

• Turmeric Ginger Herbal Tea Bag - An aromatic, healthy blend of diced turmeric and white ginger. RRP: £4.99
• Turmeric Ashwagandha Herbal Tea Bag - A herbal blend with diced turmeric and ashwagandha, the ancient herb renowned for helping the body manage stress and referred to as 'Indian ginseng' because of its rejuvenating properties RRP: £4.99
• Turmeric Saffron Herbal Tea Tisane - A timeless combination of pure golden Turmeric chunks and ginger - soothing and smooth RRP: £4.99
• Turmeric Ashwagandha Latte Mix - An organic mix of turmeric & ashwagandha with bountiful botanicals. Sincerely healing and calming. RRP: £4.99
• Turmeric Ginger latte Mix - A soothing latte mix of hearty turmeric and healing ginger, known for boosting immunity and improved digestion. RRP: £4.99

Stemming from Ayurveda, turmeric has been known for its powerful healing properties for over 5,000 years. From being a fix for seasonal colds to healing wounds, providing anti-inflammatory benefits and boosting immunity, turmeric has a myriad of health-promoting benefits.

VAHDAM's turmeric range amplifies these benefits by blending in black pepper, which is scientifically proven to enhance the bio-absorption of curcumin, the key active ingredient of Turmeric which is responsible for its antiseptic, antibacterial, antiviral and pain-relieving properties.

 The full range of VAHDAM Teas is available on their website, Amazon and other online retailers.

All VAHDAM® Teas are sourced direct from plantations & farmers within days of harvest, packaged garden fresh at their BRC Certified state-of-the-art facility, in India and shipped directly to our global fulfillment centers in various parts of the world.

This groundbreaking supply chain not only brings the consumers a fresher, better cup of

tea but also helps in retaining most of the earnings at source while being 'farm-to-cup' in the truest sense.

About VAHDAM

VAHDAM® India is a digitally native, global wellness brand taking India's finest teas and superfoods to consumers across the world direct from source under a sustainable and ethical brand. VAHDAM® India offers over 100 signature blends spread across 200 SKUs in its portfolio of products. It is one of the fastest growing brands in its category and currently retails in over 1500 stores in the US. VAHDAM® India is a globally awarded brand and has won over 50 awards globally, including the SOFI 2018, 2019 & 2020, Great Taste 2019, 2020 & several other recognitions. VAHDAM®India was also awarded the 'Global SMB of the Year' by Jeff Bezos in person and was recently recognised as a 'Forbes 100 To Watch' company in Asia.

The brand also has a strong social purpose and is a Certified Climate & Plastic Neutral Brand. It also directs 1% of its revenue towards the education of tea growers' children under its social initiative, 'TEAch Me'. It recently partnered with BYJUS, the world's highest-valued EdTech company to make 100,000 academic programs available to the tea grower's children and has also  partnered with (RED), a nonprofit organization and has

committed a minimum of $100,000 to build stronger health systems to combat COVID-19 and its aftermath, globally.