31 May 22: Wimbledon set the scene at the weekend for the debut of the 'Butterfly Bottle”, created to specifically cater to the sustainably-minded customer who looks for a purpose-led brand. The tall, elegant profile of the bottle has vintage glass feel, and the debossed art deco butterfly wings were popular with visitors to Pub in the Park. The extra-tactile feel of the hexagonal bottle is set to be a hit with bartenders and at-home consumers alike.

The butterfly emblem represents The Spirit Of One's vision around the butterfly effect - that a small act can lead to great change - with a percentage of their profits going to The One Foundation, a charity with a mission to provide sustainable water programmes to the world's poorest communities. 

The Spirit Of One Co-Founder Cecile Beaufils says:

“The reaction to our new bottle was incredibly positive. Customers kept coming back because of the bottle design and the product sold fantastically well. We created One Gin and the Butterfly Bottle to turn the UK's love of gin into clean water. We know how transformative the right bottle and right design can be for a drinks business but until now, we had struggled to convey our purpose around the butterfly effect. At the heart of everything we do, there is a passion for outstanding spirits of the highest quality. But we also believe that business can and should be a force for good.”

Sinead Floyd of Saint Design, Designer of the Butterfly Bottle says:

“We wanted to create a bottle that exudes the brand's ethical mission and that cuts against the norm of what has become expected of a gin bottle. The reverse of the labels have lovely details too with clusters of hand drawn illustrations of the key flavours. The best part about this bottle is when the gin is gone an epigram leads you to remove the labels revealing 'water' debossed into the front, taking you right back to why this was created: to go towards funding clean water projects all over the world.”

Yorkshire-based manufacturer Stoelzle was selected to make the bottle for its credentials in carbon reduction and water management. The bottle labels are paper made using recycled apple pulp, with a closure made with wood and natural cork. And despite its intricacy, the bottle is below the average weight of a 70cl spirits bottle.

The new designs will be available in stockists such as Ocado, Master of Malt, Fuller's Pubs and Majestic Wine from now and distributed by Speciality Drinks, Nectar Imports, Venus, Matthew Clark (extended list), Master of Malt, The Craft Drink Co and direct through Tortuga Brands.

The Spirit Of One is headquartered in Richmond, UK. Trade enquiries can be made at 

www.thespiritofone.com 

https://saintdesign.co.uk 

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For more information please contact joanne@joannebaird.com 

*C&C Group Drinks Industry Sustainability Index - Trends Report 2020.

About One Gin

One Gin was launched in 2017 by co-founders Duncan Goose, Ian Spooner and Cecile Beaufils who wanted to combine their passion for beautiful, uncompromising spirits and their vision to make a difference to people and the planet.

The One Gin range are distinctive London Dry gins abundant with fresh sage and copper-distilled into wonderfully smooth aromatic spirits. 

The One Foundation

One Gin works in partnership with The One Foundation. 10% of its profit goes towards funding clean water projects. Created in 2005 with the launch of One Water, The One Foundation's mission is to help provide sustainable water and sanitation services to change lives in some of the world's poorest communities. It has raised £25 million and changed the lives of 4 million people to date. It is working to address the needs of the 785 million people around the world who are still without access to safe water.   

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Product Information

One Gin Classic

Smooth, crisp, and aromatic with abundant fresh English sage, juniper, and citrus. Copper-distilled London Dry Gin. Abv: 43%.

Perfect serve:  A large measure of One Gin, poured over ice, topped up with a premium tonic water, garnished with a twist of orange zest.

Tasting Notes:  An overall aromatic nose of fresh sage, juniper and freshly cut sandalwood, with hints of orange marmalade. Leads to a palate of juniper, sweet and dry citrus, a hint of spice and a warm, smooth savoury finish.

Available from Majestic, Ocado, Amazon and direct from thespiritofone.com 

Wholesale: Speciality Drinks, Nectar Imports, Venus, Matthew Clark (extended list), Master of Malt, The Craft Drink Co and direct through Tortuga Brands

RRP £36.00

One Crisp Apple

Crisp, fragrant with perfectly balanced juniper, russet apple and English sage. Copper-distilled London Dry Gin. Abv: 43%

Perfect serve:  A large measure of One Gin, poured over ice, topped up with a premium tonic water, garnished with fresh slices of apple and a sage leaf or two.

Tasting Notes:  An overall aromatic nose of fresh and candied apple, freshly cut wood and juniper, with hints of gooseberry and orange marmalade. Leads to a palate of fresh apple, orange peel and soft juniper, mixed spice and Turkish delight.

Available from Master of Malt, Amazon, and direct from thespiritofone.com

Wholesale: Speciality Drinks, Nectar Imports, Venus, Matthew Clark (extended list), Master of Malt, The Craft Drink Co and direct through Tortuga Brands

RRP £36.00

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