Cheltenham-based Bright Drinks has agreed a multi-year deal - with a 6 figure support package - for the exclusive UK marketing and distribution of WATTSHOT, the UK's first gin shot.

Launched in 2021, WATTSHOT was created by tastemaker Stuart Logan with a desire to invigorate the gin market with something playful, innovative and adventurous and to diversify how people can enjoy gin. Using 8 botanicals, WATTSHOT is a Cherry Blossom flavoured gin, inspired by Stuart's love of sweets as a child that 'tingled' the tongue. 

A secret herbal ingredient adds a unique layer, creating a cool mouthfeel - an electrifying tingle -  coupled with a clean, botanical flavour. WATTSHOT has already received a number of accolades in 2022: a World Gin Award for Best French Flavoured Gin, an IWSC Silver for Other Flavoured Gin, securing a finalist place in the People's Choice Spirit Awards, and a Silver in the Drinks Business and Spirits Business Spring Tasting, Spirits Business Gin Masters (Awarded Master) 2021, and a Bronze Award from the London Spirits Competition.  It comes in at 37.5%, and uses 100% natural ingredients. 

Ultimately crafted to be served as an extra chilled shot, WATTSHOT works equally as well as a cocktail ingredient or a unique aperitif: the expert team at Bright Drinks will be working on bespoke cocktail menus with some premium accounts in the months ahead.

The striking branding from award-winning designer Tom Hingston - famed for his work with musicians such as Massive Attack, Grace Jones, Lady Gaga and the Rolling Stones - was designed to become an iconic centrepiece to get customers talking, with standout backbar presence and an ultra-premium feel. 

Stuart Logan, Founder of WATTSHOT says,

“With International Gin Day fast approaching and the beer gardens in the UK starting to fill again there is always a sense of excitement in the air around brands such as WATTSHOT that are looking to disrupt, innovate and excite. We wanted to work with a team in the UK that shared our vision that drinkers want new flavours and fun. We are hugely excited about what 2022 has to bring to the table in a market that is full of gin lovers. We look forward to welcoming customers to our stand at Imbibe Live this year - see you at our stand for something truly electrifying!”

Sophie Caley, Bright Drinks's Head of Marketing added:

“New innovative products are at the heart of what we do and what keeps us passionate. WATTSHOT is going to be a gamechanger in how we drink gin and the ultimate sophisticated party-starter for Summer 2022. 

In a post-pandemic world, with consumers increasingly looking for joyful products that amplify flavours, colours and aromas (Mintel 2022 Report) WATTSHOT has even greater consumer pull.

We recognise today's drinkers are discerning and looking for quality whilst wanting to try something new and WATTSHOT ticks all those boxes: an award-winning liquid, delicious and expertly crafted, with added electricity!”

Will Coates, Co-Founder of Bright Drinks added:

“When we were first approached by WATTSHOT, we tested the market with sampling in venues across the South West and were blown away by the consumer and trade response. The reaction so far to WATTSHOT has been so  incredibly positive so far with listings already confirmed and we're ramping up marketing activity in the run up to summer to maintain this momentum.”

Bright Drinks has dozens of years of combined experience and work with like-minded companies to seed and explode brands in the UK drinks market through a strategy of building distribution, creating pull-through and skilled marketing. 

This July you can find WATTSHOT at Imbibe Live, London on stand G25 and during June at Source Roadshow, Bristol on stand D48.

For distribution enquiries please contact info@brightdrinks.com // https://brightdrinks.com/ 

Currently available from wholesalers Masters of Malt, Pigs Ears, Inn Express & Broadway Wines.

For media enquiries  please contact joanne@joannebaird.com 

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*WATT, (noun) - the standard measure of electrical power 

About Will Coates and Andrew Coates, Co-Founders Bright Drinks

Will and Andrew operate independent venues around the South-West as well as heading up Bright Drinks, helping to launch new brands to the on and off-trade in the UK. They have a combined 40 years of experience in the drinks industry. Venues include: Bath Road Beers (named the Independent Beer Retailer of the Year by Drinks Retail awards in 2021 & 2022), and The Sandford Park Alehouse.

About Sophie Caley, Head of Marketing Bright Drinks

Previously Head of Brand Marketing and Communications at Matthew Clark and Head of Events at Bibendum Wine Ltd, Sophie is experienced in the development and delivery of brand marketing, experiential events and marketing strategy with creative flair, strong commercial awareness and good communications skills.