13 Apr 2022
SDCo. aims to raise £5 million over the next twelve months. The first part of this will be raised through Seedrs with 'The Taste of Tomorrow Starts Today' Crowdfunding Campaign, which has just launched.
Having achieved 100% growth in the last two years, made waves in the 0% spirits category, launched both its Salcombe Gin and New London Light brands in the US and created the world's first distillery at sea, Salcombe Distilling Co.'s new crowdfunding campaign invites investors to join the next stage of this incredible journey.
Internationally acclaimed Salcombe Distilling Co. (SDCo.) has launched 'the taste of tomorrow starts today' crowdfunding campaign. The highly ambitious and successful SDCo. creates two world-class spirits brands, the multi-award winning Salcombe Gin and pioneering non-alcoholic spirit and aperitif New London Light. SDCo. is aiming to raise £5 million over the next twelve months, the first part of this through the respected Seedrs platform, to continue to grow globally with aspirations to bring exceptional taste to the world.
Interested investors who sign up now until Friday 15th April will get one week of exclusive access ahead of the opportunity going live to all. On Tuesday 19th April the crowdfunding platform will go public and will be open for a month, closing on Thursday 19th May. A similar process took place in 2019 when SDCo. reached its crowdfunding target in under 24 hours. This funding has helped the company achieve an impressive 100% growth in the last two years, make waves in the 0% spirits category, launch both its Salcombe Gin and New London Light brands in the US and create the world's first distillery at sea.
Commenting on the crowdfunding campaign, Chairman of SDCo. Dr Nick Blazquez says: ”Co-founders Angus Lugsdin and Howard Davies have built a strong business with good brands and a great team. I'm looking forward to seeing Salcombe Gin and New London Light, in even more outlets across the UK and indeed the world.” Nick continues: “This new round of investment will enable further investment in the brands and in both organisational and production capacity. This will drive sustainable growth for SDCo in the dynamic luxury spirits and non-alcoholic spirits sectors. ” Nick became Chairman of SDCo. in December 2020 having previously worked for Diageo, the world's leading premium drinks company, for 27 years. Other board advisors include Chris Spalding, who began formally advising SDCo. in 2021. Chris brings a knowledge of the global drinks business and a deep understanding of the Americas drinks business."
Co-founder Howard says: “Angus and I started the business in 2016 and in the last six years I'm really proud to say we've grown rapidly with an increase in turnover of 100% in the past two years despite the global pandemic. The funds raised in 'the taste of tomorrow starts today' crowdfunding campaign will allow us to take our exceptional tasting Salcombe Gin and New London Light to an even greater audience building on partnerships we've already established and creating exciting new ones. We have high ambitions for continued rapid growth and with Nick in the position of Chairman, as well as this current round of funding, we have absolutely no doubt that these goals will be met.”
Angus continues: “We distribute across the UK with nationwide listings at Waitrose, Majestic Wine and John Lewis. More recently we've achieved strong growth in our export markets too and now export to the United States, the Middle East, China, Singapore and across Europe as well.” He adds: “With a plethora of awards, international listings and a superior price position, we believe that Salcombe Gin is on course to becoming the world's number one luxury gin brand. In addition, after launching with critical acclaim, New London Light is on a journey to lead in innovation and taste and be the only 0% spirits brand worth drinking, for people who want better. This has recently been endorsed by gaining an exclusive partnership with Virgin Atlantic Clubhouses.”
Crafted without compromise at one of the world's only distilleries accessible by boat, SDCo. is committed to defining a new course for sustainable luxury. It recently launched its '1% for the Ocean Campaign' paving the way for healthier oceans by donating 1% of the retail price of every bottle sold to protect and regenerate ocean habitats around the world.
SDCo. is no stranger to top awards. After Angus and Howard spent their first 18 months of operations developing their first gin, Salcombe Gin 'Start Point', won all the most prestigious prizes in the international world of spirits in the first year of sales.
Within six months, Salcombe Gin 'Start Point' had been awarded 'Gold' at the World Gin Awards. Four months later they were awarded 'Double Gold' at the San Francisco World Spirits Competition, known as the Oscars in the spirits world. This was closely followed by 3 Stars at the Great Taste Awards, the highest accolade and one of the highest recorded scores at the Beverage Tasting Institute in the US with a score of 96 out of 100. More recently 'Rosé Sainte Marie' was Wine Enthusiasts highest rated gin in 2021 and remains the only 'pink' gin in the world to have won two Double Gold medals at the San Francisco World Spirits and SIP competitions. New London Light is following suit and was named Winner of the 'Mindful Drinking' category at The People's Choice Spirits Awards 2021.
To join SDCo.'s journey as they continue to protect the oceans whilst bringing special moments of escape and luxury to all worldwide with their two world-class spirits brands Salcombe Gin and New London Light invest through Seedrs at www.salcombegin.com/invest.
For further information about Salcombe Distilling Co., Salcombe Gin and New London Light:
www.salcombedistilling.com
www.instagram.com/newlondonlight
www.facebook.com/newlondonlight
-ENDS-
For more information or images, please contact RAW PR:
Alia Jamal 07733191172 alia@rawfoodanddrinkpr.co.uk
EDITOR'S NOTES
About Salcombe Distilling Co.
Inspired by the coastal vitality of Salcombe and its shipbuilding heritage for exotic trading routes, Salcombe Distilling Co. creates an exceptional collection of Salcombe Gin and New London Light non-alcoholic spirits & aperitifs at its waterside distillery on Island Street, Salcombe; one of the world's only distilleries directly accessible by boat. Salcombe Distilling Co. has been awarded a plethora of international and regional awards since launching Salcombe Gin in 2016. For every 70cl bottle of New London Light and Salcombe Gin sold in the UK, SDCo. donates 1% of the retail price to the Marine Conservation Society's seagrass regeneration project.
About Salcombe Gin
Launched in 2016, Salcombe Gin is distilled on 'Provident', a 450l bespoke copper pot still which stands proud behind glass doors at their waterside distillery in Salcombe. Drawing influence from the famous 19th century Salcombe Fruit Schooners and their precious cargo, Salcombe Distilling Co. use only the finest fresh citrus fruits and spices to create their range of multi-award winning Salcombe Gins. A unique, highly valuable luxury brand which others aspire to, Salcombe Gin is a leader in the hyper premium gin sector with the exclusive Voyager Series, part of its portfolio of internationally award-winning gins. These sit alongside their multi-award winning signature gins 'Start Point' and 'Rosé Sainte Marie'.
About New London Light
New London Light is Salcombe Distilling Co.'s non-alcoholic brand providing a bold collection of contemporary non-alcoholic spirits and aperitifs with outstanding flavour. Crafted by SDCo.'s expert distillers, the New London Light product portfolio aims to challenge the process and bring innovative flavour combinations, creating an unparalleled standard in taste for an era of drinking without alcohol. The first New London Light release launched in 2020 was 'First Light' - a critically acclaimed, bold and refreshing non-alcoholic spirit inspired by gin making principles. With its delicious full body, complex layers and thirst-quenching zest, 'First Light' has made waves in the low and no alcohol category with a number of award wins including 94 points and a Gold Medal awarded by the Beverage Testing Institute in a recent taste test in 2021; as well as the winner of the Mindful Drinking category in the People's Choice Spirits Awards.
In 2021, the innovative company launched two new non-alcoholic aperitifs, New London Light 'Midnight Sun' and 'Aegean Sky' to complement 'First Light' their maiden release in this sector. 'Midnight Sun' captures the essence of the rugged Nordic shores with wild coastal berries, fresh pine and kelp. 'Aegean Sky' captures the essence of the coastlines of the Southern Mediterranean, with sun-soaked, bitter citrus and olive.
About Nick Blazquez
Nick joined Salcombe Distilling Co. as Chairman in 2020 and brings with him a colossal wealth of experience in the global drinks industry. Previously President at Diageo, the world's leading premium drinks company, where, having worked there for 27 years, he led businesses in the UK, Europe, Africa and Asia Pacific. He has chaired public listed companies and Mercy Corps, a leading global Humanitarian Organisation. His domestic and international knowledge and expertise in the drinks sector and of corporate governance means he is able to provide support which has already proved instrumental in SDCo's growth over the past year.
About Chris Spalding
Chris began formally advising Salcombe Distilling Company in 2021 bringing a knowledge of the global drinks business and a deep understanding of the Americas drinks business. Today, Chris holds the position of Chief Strategy Officer with Clase Azul Mexico who own the industry's most exciting and dynamic Tequila. Previously, Chris was with Edrington for 18 years where, during the final five years of his tenure, he held the role of President and CEO Americas. To date, his knowledge of the three-tier system in the USA and route-to-market across the Americas region have been invaluable to SDCo.
About Seedrs
Seedrs is an online crowdfunding platform for discovering and investing in great businesses. Seedrs enable all types of investors to invest in businesses they believe in and share in their success. Seedrs' mission is to enable all types of growth-focused businesses to raise capital and a community in the process.
