Squeaky Bean® has teamed up with Vetomeato restaurant, serving rebellious plant-based street food at The Old Crown, New Oxford Street, London, to offer 1000s of Squeaky Bean Pastrami Reuben sandwich specials absolutely FREE to help meat-lovers and meat reducers taking the Veganuary pledge*.

The Squeaky Bean Pastrami Reuben sandwich, worth £5, but FREE to those making a Vetomeato Deliveroo order throughout January* is made using Britain's favourite Squeaky Bean Pastrami Style Slices stacked high with vegan American Style cheese, rocket, pickles, mustard mayo all in a focaccia sub. The Pastrami at the heart of this epic sandwich is made from wheat protein and chickpea flour which is seasoned with garlic, herbs and spices to deliver a mouth-watering meaty experience.

The Pastrami Style Slices are available at Tesco, Sainsbury's, Ocado, Asda and Waitrose stores nationwide and are part of the ready to eat range from Squeaky Bean, perfect for sharing platters, salads and sandwiches. New additions to the range include:

Squeaky Bean NEW New Yorker Style Sandwich Duo (RRP £3.50, 370 Tesco Stores) includes Pastrami Style Slices made from wheat protein and chickpea flour, seasoned with herbs and spices, along with plant-based alternative to American Style Cheese (made from coconut oil and chickpea flour). The perfect combination for a tasty Reuben sandwich. Available at Tesco and on promotion at Tesco and Asda from 1st January at £2.75 (£0.75 off)

Squeaky Bean NEW Spanish Chorizo Style Slices (RRP £2.50, 592 Tesco Stores) made from wheat protein and red peppers, high in protein (26g per 100g) and lower in saturated fat than traditional Chorizo (8.5g per 100g[1]). 

Squeaky Bean NEW Milano Salami Style Slices (RRP £2.50, 370 Tesco Stores) are made from wheat protein, tofu, and are seasoned with black and white pepper and garlic. They are high in protein (27g per 100g). 

Justin Bones, founder Vetomeato, said: “For me the classic Reuben sandwich made with Squeaky Pastrami, vegan cheese and pickles, is a Sunday ritual! Since I went plant-based, it's been my ultimate meaty feast. I'm sharing this classic sandwich for free, just to show people taking the Veganuary challenge, that going plant-based doesn't have to mean compromising on taste.”

Sarah Augustine of Squeaky Bean said: “Our best-selling Pastrami makes the perfect Reuben sandwich for meat-lovers - that's why we're giving them out absolutely free with Vetomeato when you order in. These slices and many more in our range are available from supermarkets nationwide, so you can also stack up this classic sandwich at home. If you try one new thing this Veganuary, make sure it's our Squeaky Pastrami."

Squeaky Bean's new delicious range of ready to eat slices are helping to expand the meat alternatives market, with the UK the largest national market for meat substitutes in Europe with sales over €502 million between October 2020 and September 2021.

For more information check out our socials.

 *FREE with orders of £20 or more via Deliveroo 7th to 31st January 2022 inclusive.

ENDS

Images: Two images are attached to this press release, including a pack shot of the Pastrami and the Reuben.

Squeaky Bean Pastrami Reuben will go on the Deliveroo menu throughout Veganuary.

Allergens in the pastrami: WHEAT & SOYA, CELERY, MUSTARD, NUT (ALMOND), MILK (LACTOSE) & EGG due to manufacturing methods. There is gluten in the panini baguette. No allergens in the mayo.

About Squeaky Bean®:

Squeaky Bean® exists to show that plant-based food can be tasty, easy to prepare and something to shout about! They light up fridges and faces by making the kind of food you can happily crave. Their entirely vegan range includes ready-to-eat full on flavour Chicken Style Pieces, mind blowing Chargrilled Mini Fillets and tasty Sandwich Slices, featuring the famous NYC Deli Pastrami. The range of Squeaky Bean products are available from Tesco, Sainsbury's, Waitrose, Ocado and Asda. Send a squeak @Squeakybeanveg on Twitter, Facebook Tik Tok or Instagram.

About Vetomeato @ The Old Crown,  33 New Oxford St, Holborn, London WC1A 1BH:

Vetomeato was born and nurtured during the pandemic when the links between personal and environmental health created an additional incentive to act. Undeterred by the unpredictability all around, Justin Bone and Natalie Pace saw a need for food that could comfort and a message that could inspire. The philosophy is simple: food from the earth shouldn't cost the earth. Justin and Natalie credit their success to their light-touch and low-carbon approach. To remain agile and minimise their environmental impact, they utilise spare kitchens through collaborations with bars and cafes in prime locations. 

www.vetomeato.com​ | info @vetomeato.com | Instagram @vetomeato |

www.theoldcrownpublichouse.com

Media Contact:

Laura Leveson 

laura.leveson@edengreenpr.com 07771 966 744

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