03 Dec 2021
Tags: Dry January, try january, Alcohol free, low/no, Cider, Apple Cider, Somerset, British, Family Business, Zero, gluten-free
Let Thatchers Zero Cider refresh your taste buds this Dry January.
Crafted using a selection of our favourite bittersweet apple varieties, the blend of traditional and modern apples used in Thatchers Zero creates an alcohol-free cider with body, smoothness and character.
With its crisp, medium dry character and fruity aroma, Thatchers Zero retains the taste and character of a true cider but without the alcohol. It's the first choice for those who don't want to compromise on taste and enjoyment.
At our mill in the heart of Somerset, Thatchers has been crafting ciders since 1904. Four generations later, we are still independently owned and family run, with a passion for making the best quality ciders sustainably. Always putting our heart and soul into our ciders, we make sure our alcohol-free Zero quenches the thirst for drinkers who want a premium experience, delivering on taste and enjoyment.
Low and no drinks are now part of regular drinking occasions, and as the UK's #1 alcohol-free apple cider**, Thatchers Zero can quench the thirst all year round for those looking for a premium low or no cider.
At Thatchers we've worked so hard to create a 0% cider that delivers on taste – and the result is that Thatcher Zero is creating huge interest from drinkers who recognise Zero can provide the social enjoyment but without the alcohol.
24% of consumers describe themselves as not drinking alcohol*. And this trend of moderation is being driven by the younger demographics – 30% of 18 – 24 years olds claim not to drink alcohol.*
Like all other ciders in our range, Thatchers Zero is gluten free and is suitable for vegetarians and vegans.
Thatchers Zero is available in high street retailers including Sainsbury's, Asda, Morrisons and Co-Op, specialist retailers including Dry Drinker and Wise Bartender. RRP £1.85 for 500ml bottle.
Ends
Media information:
Please contact Penny Adair, penny.adair@thatcherscider.co.uk
Tel: 07967 047464
Sources:
*YouGov Poll July 2021
**IRI 52 w/e 9 October 2021
