Ilchester®, the UK's leading blended and snacking cheese, has once again joined forces with Marmite®, the nation's beloved spread, to create a savoury taste sensation.

From 15 November, the Ilchester Marmite Cheddar Cheese 180g Wedge will be available in 224 Waitrose stores across the UK.

“A slice of cheese with a scraping of Marmite on toast; cheese and Marmite sandwiches; toasties; cheese and Marmite muffins… the list of cheese and Marmite combinations is endless, but a cheddar cheese wedge WITH Marmite has never been done before, and with consumer demand strong for such a product, we thought that now more than ever was the time to create this tasty combination,” said Dorota Dziedzic, Assistant Brand Manager for Ilchester.

“The Marmite Cheddar Cheese wedge is what the nation has been waiting for and we, at Ilchester, have worked hard with the team at Marmite to ensure that this will be one of the tastiest cheeses available. Marmite and cheddar cheese lovers are guaranteed to adore it, and we can't wait to see how popular it will be.

“With more people still working from home, savoury snack options are as popular as ever and we believe that our new Marmite Cheddar Cheese will hit the right spot with homeworkers, particularly as the cheese toastie was named earlier this year as the most popular snack during lockdown. Also, our Ilchester Marmite Cheese Bites are in the top five of popular adult snacking nets, with an 8.3% growth in sales in the latest 52 weeks.

“When it comes to pairings, our new Marmite Cheddar Wedge will give a modern twist to the traditional cheese muffins, or will work as a new addition to puff pastry pinwheels. It's also perfect grated into dumplings served with braised Beef and Ale, washed down with a glass of Cabernet Sauvignon or Pinot Noir. Or even just as a snack sliced off the wedge on its own!”

Jo Gunn, Senior Licensing Manager from Unilever, the makers of Marmite, said: “Our research has shown that over the years, Marmite and cheddar cheese as a sandwich or on toast have been a very popular savoury snack option. We have already worked with Ilchester to produce Marmite Cheddar Cheese Bites and the partnership has been 'grate'  so when they approached us with this new idea we had to say 'yes cheese'!

The Ilchester Marmite Cheddar Cheese Wedge will be available in 180g blocks from 224 Waitrose stores from 15 November. Its RRP will be £2.15

*1,000 people took part in the Mexicana® survey, which was conducted between 5 and 8 January.

**Source: Kantar Worldpanel 52 w/e 5th September 2021

Media contact

Angie Cronin
Loudbird PR and Communications

Tel: 07970 810302

loudbirdprandcomms@gmail.com

About Ilchester

• The West Country town of Ilchester is home to the Ilchester range of cheeses which launched back in 1962 with its first-ever cheese, the Ilchester Beer Cheese.
• Ilchester is part of the Norseland portfolio of cheeses. Other brands include:
  • Jarlsberg® UK's No.1 Deli Cheese with Holes*
  • Mexicana® UK's No.1 Spicy Cheese
  • Applewood® UK's No 1. Smoky Cheese
  • Applewood® Vegan
  • Mexicana® Vegan
  • Ilchester® Vegan