TRIP, the UK's leading CBD brand, was created to share calm in the everyday chaos. For their first billboard campaign they had the same mission - using over 1000 locations around the country to share positive affirmations and help people find their calm during their daily life.

Founder Olivia Ferdi said “After the challenging two years we've had, more than ever the world is recognising that mental health is intrinsic to good health. Our mission has always been to share calm, not only with products but also through community and content. As we've shared positive affirmations online we've seen that our community really values it, sharing them with friends and saving them for themselves thousands of times. We wanted to use our billboards to further encourage people to consider their mental wellbeing through our 'Be Kind To Your Mind campaign', and open up conversations.”

Olivia first started using CBD to help relieve anxiety on her commute to her City job, which led to the 'Be Kind To Your Mind' campaign focusing on busy travel locations. With so many feeling burnt out by the everyday grind, TRIP's campaign is encouraging people to look up, take a moment for themselves and remember that no one should feel alone in their struggles.

The billboard campaign features sites in Leicester Square, Westfield Shopping Centres, Shoreditch and Notting Hill high streets alongside 1000+ other locations nationwide. The 'Be Kind To Your Mind campaign' is live this week, and culminates on World Kindness Day (November 13th) after which it will have been seen by millions of people.

About TRIP:                                     

TRIP was founded in 2019 by London-based husband-and-wife team Daniel Khoury and Olivia Ferdi, who met at the University of Cambridge and subsequently left careers in law and finance to launch the business. Weeks before their wedding, Daniel was injured and told he wouldn't be able to walk down the aisle; it was then that the couple found CBD to provide incredible recovery support, just weeks after knee surgery Daniel was back on his feet dancing all weekend long. The newlyweds dove into researching CBD which was then unavailable in the UK, and became passionate about creating a premium range of innovative, great-tasting CBD products to share the powerful benefits of the hemp plant.

Finding great relief using CBD daily for stress on her commute when working as a lawyer in London - Olivia wanted to design a product that could fit effortlessly into her lifestyle whether on her work desk, favourite bar or night stand. Bringing CBD to millions of new consumers in Europe, TRIP is pioneering CBD in completely unchartered territory and is the exclusive CBD partner for Soho House Group, along with retailing at Equinox, and 2000 additional locations across Europe including Selfridges, Harvey Nichols and Liberty London.

Product Info:

TRIP's drinks range includes Peach Ginger, Lemon Basil & Elderflower Mint CBD drinks. All of the drinks are 21kcals or under, powered by natural botanicals, with 15MG of CBD in a delicious and refreshing formula.

TRIP's award winning range of CBD oils come in two flavours: Wild Mint and Orange Blossom. Showcasing CBD's ability to be both soothing and delicious, TRIP oils are blended with chamomile and can be purchased in recyclable 15ml bottles of either Original strength 300mg CBD or Strong 1000mg CBD.

Stockist information:

TRIP initially launched selling direct-to-consumer on drink-trip.com, but it also is available to purchase from over 3500 locations around the world including Selfridges, Harrods, Liberty, Ocado, WH Smith, Holland & Barrett. TRIP is the exclusive CBD partner of Soho House globally, stocked in hotel rooms, bars, gyms and spas.

World Kindness Day

The campaign culminates on the 13th November, World Kindness Day, where TRIP wants to remind their community to Be Kind to your Mind! So with every purchase or TRIP on drink-trip.com, you'll receive a FREE Be Kind to your Mind t-shirt in pink or grey!*

*Promotion ends 11:59 13/11/21, while stocks last, minimum spend £30.

 Take a TRIP to find your calm. For more information, visit drink-trip.com; @trip.drinks.