Drynks Unlimited, the award-winning British alcohol-free craft drinks brand, is celebrating after its British SMASHED Apple Cider was crowned the 'World's Best Speciality Cider' in the World Cider Awards, beating off low and no alcohol ciders from around the world.

With Sober October round the corner, let's “cheers” to that!

The SMASHED Apple cider start life as Real British 5% ABV cider produced by award-winning Herefordshire craft cider producer, Celtic Marches.  Drynks Unlimited then uses its state-of-the-art cool vacuum distillation process to gently lift out the alcohol, leaving behind a cider that tastes so good you wouldn't realise there wasn't any booze in it.

And, with only 84 calories per 330ml bottle or can, it's a smart choice for those looking for a healthier option.

And the good news doesn't stop there. SMASHED Berry Cider also won a Bronze medal, meaning the full SMASHED range – which is the world's only alcohol free beer and cider range - is now award winning.

All of SMASHED's alcohol free beers and ciders taste so good that you won't realise they have absolutely zero alcohol in them, making them the perfect option for those taking on the Sober October Challenge or wanting drink more mindfully without compromising on taste.

That is because they start life as real British alcoholic craft beers and ciders and are all brewed the proper way using time-honoured methods. The alcohol is then gently swept away in a state-of-the-art technique called cool vacuum distillation which leaves the character and flavour of the original drink, but with no booze. 

For full details on SMASHED's award winning range, please see below.

Smashed Apple Cider

A golden, slightly opaque liquid made from Real British cider and bubbling with a Summer aroma of English apples. Only English Ashton Bitter apples are chosen to deliver a lively balance of sharpness, sweetness and bite. The indulgent mouthfeel rewards the senses with fresh green apples, giving way to a satisfyingly astringent mature English cider finish.

Smashed Berry Cider 

An uplifting purple berry cider made from Real British cider and sparkling with a fresh, fruity nose. The refreshing character playfully teases with ripe fruity sweetness and a crisp English cider astringency to finish.

Other alcohol free drinks in the range include;

Smashed Pale Ale

A light and refreshing pale ale made from Real British Ale with Goldings English hops – a fusion of the traditional and modern, with Caramel and hints of Toffee, finished with a modern American hop, providing Tropical and Passion Fruit notes.

Smashed Lager

A refreshing pale gold lager beer made from Real British beer, delivering a clean taste which perfectly blends a hint of barley malt, complex aromatic floral notes and a mild hoppy bitterness.

Smashed Citrus Lager

A pale gold sparkling lager made from Real British beer, brimming with a fresh, clean aroma of English malt, hints of hop and a touch of citrus. The taste has been crafted for pure refreshment and sessionability – a pleasant malty base lends a great mouthfeel while a hint of sweetness pairs perfectly with the slightly sharp citrus notes in the aftertaste.

All SMASHED drinks are vegan, gluten free (where possible) and contain less than 100 calories per 330ml bottle/can. 

SMASHED is available in selected Sainsbury's* stores (SMASHED Lager and SMASHED Pale ale 4 pack box) and the full range is in Booths supermarket. It is also available online at www.drynks.co.uk, Zeroholic.co.uk, Drydrinker.com, Amazon, and a range of local independent retailers across the UK. 

Check us out on www.drynks.co.uk and on social @drynkssocial

* SMASHED Lager is in 250 stores and SMASHED Pale ale in 130 stores nationwide

Ends

For media information, samples or questions please contact:

Vickie Rogerson at North PR

Tel: 07951 602410

Email: vickie@northpr.co.uk 

Drynks background 

Drynks Unlimited is a British drinks business that focuses 100% on producing 0% drinks. Its mission is to create a portfolio of alcohol-free brands that deliver an authentic, natural taste that will let drinkers forget that they aren't drinking something alcoholic. 

It is the only UK drinks business to invest in a state-of-the-art cool vacuumed distillation kit which gently dealcoholises full-strength drinks. This produces delicious alcohol-free drinks that taste just as good as a quality alcoholic version.

The business was founded in 2017 by ex-Halewood marketing director and drinks industry expert Richard Clark who had a burning desire to create the best alcohol-free drinks portfolio on the market. He spotted an opportunity to build a company of drinks experts with the sole purpose to develop great-tasting alcohol-free drinks that give anyone not wanting to drink booze a real choice. In true entrepreneurial style, Clark sold his house and car and invested a substantial amount of his savings into making his dream a reality. 

Under the overarching banner of 'Rethinking Drinking' the business is creating a new premium range of brands for the significant and ever-increasing numbers of consumers who are looking for a quality alternative to an alcoholic drink.