The 37.5% ABV ultra-premium vodka, which has added a touch of green branding to Jatt Life's distinctive black bottles, is described as delivering a refreshing juicy citrus uplifting flavour that is a great base for cocktails or perfect neat with ice.

It is the third fruit-flavoured variety in Jatt Life's vodka range, alongside forest fruits and orange and pineapple, which followed the launch of its original vodka in 2020 and, in common with the rest of the range, is five-times distilled using French grain, giving a smooth, luxury finish.

Jatt Life was set up last year by husband-and-wife duo Baz and Sunny Kooner who, inspired by Baz's love of luxury vodka, set out to fill the gap in the market by launching a high-end aspirational brand that blended innovative flavours with inspirational marketing.

Jatt Life is now available at a host of exclusive clubs and restaurants across the UK as well as Australia, New Zealand and Canada, thanks to a social media campaign featuring supercars, glamorous locations and a host of celebrity influencers, including stars from The Only Way Is Essex and Ibiza Weekender.

It has also signed a deal with Birmingham rapper and MOBO award-winner MIST to be the face of the brand.

Jatt Life defied the lockdown to sell 100,000 bottles in its first year, while its blended Irish whiskey recently won a prestigious Gold Award in the Spirits Business Irish Whiskey Masters 2021.

Last year Jatt Life also launched its own pink gin, called Jatti Gin.

Baz said: “We said at the very start that we wanted Jatt Life to introduce exciting flavours in order to shake up the luxury vodka market and our Lime Zest is the next stage in that journey.

“It's a wonderful drink that combines the smoothness of the vodka with the refreshing taste of lime and is great on its own with some ice or with a mixer.”

This month Jatt Life moved into its new 15,000 sq ft premises and made a host of appointments which will allow it to bring its entire operation under one roof, complete with a purpose-built bar and an indoor parking space to showcase its jaw-dropping limited-edition purple Forest Fruits Lamborghini Huracan Performante Spyder.

For more information on Jatt Life visit www.jatt-life.com

ENDS

This press release was distributed by Penguin PR. To find out more contact Simon Burch on 07735 397888 or by email at simon@penguinpr.co.uk