The UK's leading apple cider brand, Magners, has announced the arrival of Magners Rosé cans, available online and in store at Tesco.

Set to be a picnic favourite, the light blush apple cider has been canned for extra convenience, making it even easier to pick up a pack for staycations and camping trips.

Crafted from the finest blend of 17 apple varieties selected from orchards in Clonmel, Tipperary, Magners Rosé is made with apples from the same orchard as the Original recipe but uses sweeter apples to create a refreshing 'pink drink' twist on the classic. The result is a juicy apple cider that delivers the same crisp refreshment that Magners is famous for.

Godelieve Crawford, Senior Brand Manager for Magners, said – “The rise in popularity of the RTD market has led to customers enjoying the convenience of canned drinks. A complementary serve for any summer occasion, the arrival of Magners Rosé cans provides an even more convenient way to enjoy our expertly crafted cider while out and about without compromising on taste or quality.

Godelieve continued - “The statement blush pink can offers a lightweight alternative to Magners Rosé glass bottles enjoyed in bars across the country; ideal to take with you for memorable summer adventures, get-togethers, and weekends in the sunshine with friends.”

Available now in Tesco stores nationwide and to order online at Tesco.com, £5 for a pack of 4, Magners Rosé is best served chilled or over ice.

The launch of Magners Rose cans coincides with Magners 'When Time Bears Fruit' campaign, celebrating the renowned refreshment and its dedication to craft over time. This Summer, on pack promotions provide customers with the chance to win a number of goodies, from luxury staycations to thousands of home improvement prizes. To find out more about the campaign, visit Magners.co.uk.

Magners Irish Cider Rose 4 X 440ml cans, ABV 4%, £5.00

ENDS

Notes to Editors

Sent on behalf of Magners by Laura Quick PR

About Magners

• Established in 1935, Magners is the Original Irish cider. Made from 17 varieties of Irish apples and produced in Clonmel, County Tipperary, Ireland.
• From blossom to bar, at every step of the journey, craft and care is poured into every glass of gold.
• Available to order at bars across the UK, find Magners Original and Magners Rosé in supermarkets nationwide, including Tesco, Asda, Morrisons and Sainsbury's.
• For more information visit the Magners website, https://magners.co.uk
• Join the conversation, @magnersuk

For further information, to request high-res images, samples or spokesperson comment for media use, please contact: laura@lauraquickpr.co.uk | 07807 809 119