JITTERBUG APPLE CIDER VINEGAR POPS – THE HEALTH BUG

“The Good Gut Stuff”

Passion, experience and a change for a healthier lifestyle sparked the creation of Jitterbug; a British produced, guilt-free sparkling Apple Cider Vinegar Seltzer - designed to revitalise from within. 

As the UK continues to strive towards a more healthier and sustainable lifestyle, Jitterbug is the first of a new wave of 'on-the-go' premium soft drinks that offer functionality and a delicious, yet authentic taste.

100% Natural, real fruit juices

100% Free from any artificial nasties

100% Vegan

100% Sustainable and Recyclable

100% Produced in the UK

0% Added Sugar

Jitterbug Apple Cider Vinegar Seltzers are available in three different offerings: Lemonade Swing, Orange Jive and Berry Hop. At only 39 calories per serving, each flavour is handcrafted in the UK using an array of English botanicals, real fruit juices and exotic superfoods such as Japanese Yuzu.  

Originally launched in a glass bottle, it's now available in a 330ml can and is tipped to shake up the premium soft drinks category; Jitterbug's active ingredient is Apple Cider Vinegar, which is clinically proven to support improved digestion, boost immunity and gut health, whilst encouraging clean living and weight-loss. It has a myriad of health benefits such as anti-diabetic effects and the lowering of cholesterol levels in the blood by inhibiting the oxidation of low density lipoproteins (Laranjinha et al 1994. Salbeetal 2009).

Its retro chic branding was designed by founder Mollie Obileye, and pays homage to the swinging Sixties. An era renowned for it's flamboyance and encouragement of self-love.

According to Mollie; “Jitterbug's ethos is all about helping others to experience this new great feeling of freedom, movement...and self love.” 

The 330ml bottles and 250ml cans are perfect for on-the-go refreshment; coffee substitute and single serve drinks. It can be served neat, over ice and as mixers with alcohol.

Jitterbug Apple Cider Vinegar seltzers are directly available from jitterbug.life.com and Holland & Barrett. A full list of stockists can be found on www.jitterbug.life.com @jitterbug.life

RRP £2.49 per can / bottle

RRP £24.99 for a pack of 12

ENDS

EDITORS NOTES:

For high res imagery, samples or any further information on Jitterbug please contact stella@fuja.co.uk  

Stella Fuja 

Fuja Communications 

4th Floor 

4-12 Regent Street                                                                                                          

London SW1Y 4PE 

0203 356 2769 

07931 429 359 

 @FujaComms 

www.fuja.co.uk 

ABOUT JITTERBUG

“Pairing a healthy dose of Apple Cider Vinegar with 100% natural fruit juices, no added sugar or preservatives”

Jitterbug Apple Cider Vinegar seltzers are a purposeful integration of vinegar beyond the food matrix and are designed to promote digestion, stimulates appetite with antioxidant activity they provide health benefits to consumers. Vinegars contain bioactive compounds and have antimicrobial properties.

Jitterbug is the brainchild of Mollie Obileye. Its mission comes from her real life experience, in 2016, overweight, tired and ill, Mollie found her way back to sound health following a big change to a cleaner, healthier lifestyle. Mollie took a daily dose of Apple Cider Vinegar and water as a replacement to sugar loaded fizzy drinks she had once been hooked on and then to make it more enjoyable and mask the vinegary taste she started making her own blends of natural juices infused with organic apple cider vinegar and taking the drinks through the day. In no time she had created delicious, refreshing alternatives to sodas that are truly enjoyable and refreshing

She healed herself and all health issues she had been suffering disappeared. She found herself looking and feeling like a different woman uncovering what she likes to describe as a “more fabulous version'' of herself. The experience was so profound that it completely changed her life and sparked a deep passion for championing healthy self-love.

“I suddenly took ownership of my own health and wellbeing, choosing to stay aware of everything I ate or drank. I felt empowered to do and achieve more than I had ever imagined. I was much happier and felt absolutely beautiful. These feelings were so intense that I wanted to help others experience this new great feeling of freedom and movement. For the first time in my life I knew for sure what self love was and so Jitterbug was born.”

Ever since the company has been focused on providing natural sustainable products. All of Jitterbug's ingredients are sourced from BRC (British Retail Consortium) certified suppliers as well being registered with The Vegan Society. 

In September 2019, Jitterbug ACV seltzers became the world's first premium sparkling Apple Cider Vinegar drink to win 'The World Beverage Innovation Awards 2019' at Brau Beviale in Nuremberg, Germany.