London Smoke & Cure, the award-winning producer of artisan smoked and cured salmon, bacon and charcuterie, is working with award-winning Hayman's Gin to produce its first ever gin-cured salmon in time for World Gin Day 2021 #worldginday on Saturday 12th June. 

The Streatham-based smokery chose Hayman's Gin for its outstanding quality and local Balham presence to create a true (south) London celebration of the annual gin festival. World Gin Day was created by Neil Houston in 2009 to bring friends together and drink gin. It is now run by Emma Stokes, also known as @GinMonkeyUK, and has evolved into a global celebration with events running simultaneously in more than 30 countries.

The World Gin Day cure will be produced using Hayman's London Dry Gin, some additional botanicals from the gin distillation process as well as natural flavours that complement the notes of the gin and the mild, buttery flavours and texture of the sashimi-grade salmon. 

Ross Mitchell, founder and owner of London Smoke & Cure says, “Hayman's Gin has a wonderful heritage while absolutely appealing to today's gin drinkers. At London Smoke & Cure we are constantly tasting and assessing how we can tweak to make improvements. We wanted to create something that was more complex than a traditional gin cure and that revealed the different flavours you can take from combining two excellent products. We can't wait to share the finished salmon!” 

Miranda Hayman, co-owner of Hayman's Gin added: “We love collaborating with other artisanal businesses in the local area and there's no doubt that gin makes a great salmon cure and our naturally made London Dry is a perfect fit for this delicious salmon.” 

The synergy continues as both the smoked salmon and Hayman's Gin are crafted over a two day period, using natural ingredients as well as modern and traditional processes to create their award-winning flavours.

London Smoke & Cure's Sashimi-grade salmon secured two stars in the Great Taste Awards in 2020. Judges praised its 'amazing texture', 'gentle creaminess' and 'subtle hint of juniper'.  Hayman's London Dry has received numerous awards from all over the world over the last decade. 

London Smoke & Cure's x Hayman's London Dry Cured Salmon will be available to purchase from https://www.londonsmokeandcure.co.uk from Monday 17 May until Wednesday 9 June, priced at £14.95 for 200g. 

About London Smoke & Cure

London Smoke & Cure is a small, friendly company with a passion for bringing the joy of artisanal smoked and cured products to food lovers far and wide.

Operating from a cobbled mews off Streatham High Road, inside what was once a 19th century horse stable, its bespoke-designed production unit is set up for the sole purpose of making great food with an artisan authenticity you can't get from the mechanised food production we're so often faced with.  

The team share a passion for the reinvention that comes from stripping a recipe back to the bare essentials and then building them back up again to make sure it is absolutely right.

The Great Taste Awards follow previous successes which include a silver medal for the Bresaola in the 2019 British Charcuterie Awards (the only Bresaola to be awarded), and a People's Choice award for the Smoked Cheddar in 2018.  London Smoke & Cure was also runner up in the 'Producer of the Year' category of the prestigious Observer Food Monthly Food Awards in 2018. 

About Hayman's Gin

The Hayman's Gin story began in 1863 when James Burrough, a charismatic London pharmacist, opened a small distillery on Cale Street, Chelsea. At that time, London's gin of choice was Old Tom gin; however, James was pioneering the drier style that the nation has come to know and love as London Dry Gin. James was the great grandfather of Christopher Hayman, 4th generation and Master Distiller at Hayman's Gin. 

Hayman's boasts 150 years of rich history which has resulted in the wide acclaim the brand enjoys today.. It is currently Christopher's children, James and Miranda, who run Hayman's.  Sharing the same passion and affection for gin as their father,  the pair work alongside Christopher, who in 2019 celebrated 50 years of working in gin. The very essence of Hayman's is that the brand still makes its gin today using the same family recipes developed over 150 years ago, crafting its gins over two days to allow the natural flavours to shine through. 

About World Gin Day 

World Gin Day itself was actually founded by Neil Houston in 2009, a very bright idea to bring his friends together to drink gin in Birmingham! Emma and Neil were already firm gin-friends, and so it made sense to bring the celebrations to London in 2010, involving some of Emma's friends too, in a lovely little gin bar called Graphic in Soho. Since then the day has grown year on year, reaching an ever bigger audience.

In 2013 Emma formally took charge of the day, due to Neil's work commitments, and the day has since evolved into a truly global celebration with events running in over 30 countries around the world, reaching over 200 million people on social channels. 

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