London-based start-up TRIP (www.drink-trip.com), has quickly become the UK's favourite CBD brand, with their range of award-winning CBD drinks and oils. May 2021 sees the TRIP team secure their first public raise of $5million (£3.5m), in partnership with key strategic investors including Maria Raga, Depop CEO, and Serial Entrepreneur and Investor, Christian Angermayer. Funds will support the cult UK brand's launch into the US market, content & product development, alongside driving growth across Europe.

TRIP is also pleased to announce their appointment as the exclusive CBD brand to Soho House Group globally; TRIP CBD drinks and CBD oils will be available across the private members club, its hotels, Cowshed spas and restaurants around the world. Soho House Beverage Director, Tom Kerr says, “We assessed CBD brands globally to find the best partner for Soho House. TRIP is a great brand that creates the best CBD products we've ever tasted, that fit exactly into the Soho House lifestyle.” 

Dubbed “The Glossier of CBD”, TRIP has rapidly built a highly engaged online community connecting with millions of people sharing their first CBD experience. With over a third of consumers returning monthly, TRIP has created a cult following. Focussed on conversations around mental wellbeing and positioned at a new cross section of lifestyle, beauty and wellness - TRIP is available in over 2000 locations including Selfridges, Harvey Nichols, Equinox & Liberty. 

The raise signals TRIP's strong brand proposition catering to shifting lifestyles and the growing market for alcohol alternatives. The pandemic has reshaped shopping online for beverages and CBD; TRIP's pioneering exclusive CBD store with Deliveroo has catered to the on-demand needs of working in the new normal, with the TRIP x Deliveroo partnership expanding to 15 sites in the UK. In a post-covid world, TRIP's consumer touch points across functional beverage, beauty and supplements speaks to the new attitudes around everyday wellbeing.

Maria Raga (CEO Depop) “TRIP understands the power of connection and community having built a cult of loyal fans. Gen-Z's attitudes to lifestyle and wellbeing are changing the landscape and TRIP is positioned to continue to drive connection in this space, set to become a global leader in next generation wellness.”

Christian Angermeyer (Serial Entrepreneur and Investor) commented “TRIP has created a stand-out brand that has made it easy for millions of consumers to try CBD for the first time. I believe TRIP will be the brand that brings CBD truly into the mainstream. I'm really excited to be part of the journey with this fantastic team.” 

Co-Founder of TRIP, Olivia Ferdi comments, “Now more than ever, the world is recognising that mental health is intrinsic to good health. Our mission has always been to share calm in the everyday chaos. Changing perceptions of wellbeing and building new lifestyles with our TRIP range and CBD expertise, we're excited to take this next step for TRIP together with these amazing partners.” 

Founded by husband-and-wife team Daniel Khoury and Olivia Ferdi, who met at the University of Cambridge and subsequently left careers in law and finance to launch TRIP. Weeks before their wedding, Daniel was injured and told he wouldn't be able to walk down the aisle; it was then that the couple found CBD to provide incredible recovery support, just weeks after knee surgery Daniel was back on his feet. The newlyweds became passionate about creating a premium range of innovative, great-tasting CBD products to share the powerful benefits of the hemp plant. 

Take a TRIP to find your calm. For more information, visit www.drink-trip.com

NOTES TO EDITORS

TRIP PRODUCTS

CBD (cannabidiol) is the non-psychoactive compound found in hemp; it does not get you high but instead works with your endocannabinoid system (ECS) to help your body achieve balance.

TRIP CBD DRINKS

The Great Taste Award winning TRIP CBD Drinks are flavour-first, deliciously refreshing, lightly sparkling and infused with natural adaptogens for stress-free sipping, helping you feel more productive and creative, as well as less stressed and anxious. CBD drinks have the same benefits as CBD oils or other CBD products but can be a convenient and delicious way to take your dose. TRIP's range includes Peach Ginger, Lemon Basil, Elderflower Mint and Cold Brew Coffee CBD infused drinks. Whether you grab a cold can after the gym, prep for a hefty day of Zoom calls, or switch out your evening glass of wine, TRIP offers a delicious way to unwind and relax into your best self.

TRIP CBD OILS

CBD oils contain the cannabinoid called cannabidiol, which is a molecule that is extracted from the hemp plant. TRIP offers their award-winning range of CBD oils in two flavours: Wild Mint and Orange Blossom; showcasing CBD's ability to be both soothing and delicious. TRIP CBD oils are blended with MCT oil extracted from coconuts as well as soothing botanicals, including chamomile. CBD is used for a wide range of uses from aiding stress-relief, easing anxiety or helping people sleep better. The most effective way to take CBD oil is to put a few drops under the tongue and leave it there for a minute, before swallowing. 

TRIP SELECTED STOCKISTS

• Hospitality: Soho House, Deliveroo, Bill's, Burger & Lobster
• Fashion: Selfridges, Liberty, Harvey Nichols, Fenwick, Missguided, Feel Unique
• Retail: Planet Organic, Daylesford Organic, Holland & Barrett, WHSmith
• Gyms & Wellness: Cowshed Spas, BXR, Equinox, Blok
• Direct from TRIP: https://drink-trip.com

CBD Stats

• The CBD sector is worth £690million a year, doubling in size over the last year (Centre for Medicinal Cannabis 2020 study)
• 31% of UK adults want to try CBD drinks, but their biggest challenge is finding products (Prohibition Partners Study)
• 65% of Brits who have tried CBD continue to use regularly afterwards! 40% use CBD for stress, 35% for relaxation & 33% for sleep (FSA Gov Study)
• 11% of UK adults are thought to have tried CBD, that's more than eight million people (YouGov)

The TRIP Story

Founded by husband-and-wife duo, Daniel and Olivia, TRIP is Europe's leading CBD brand. They discovered CBD in 2018, after Daniel sustained an injury that required knee surgery just weeks before their wedding. Told he wouldn't walk down the aisle, Daniel tried CBD oil for rehabilitation and found amazing results with reduced inflammation & help with sleep. He had a miraculous recovery and was dancing crutch-free all night at the wedding.

They dove into researching CBD, especially after Olivia began using CBD to manage the everyday stresses of her career as a lawyer. After loving the results but hating the bitter tastes and inconvenient formats, Olivia decided she wanted to create something better - eventually leaving careers in law and finance to create TRIP. 

Olivia wanted a product that would fit effortlessly into her lifestyle, and hopefully many others too - that meant a product that looked premium, tasted delicious and most importantly made her feel great. TRIP was created to share calm in the chaos with products that taste as good as they make you feel. 

Find TRIP on social media:  

• Instagram: instagram.com/trip.drinks
• Facebook: facebook.com/trip.drinks
• Twitter: twitter.com/trip_cbd

To request samples or interviews, please contact Right Hand PR:

Alex Godfrey: alex@right-hand.co // 07739 804 670