London, United Kingdom, 03/05.  Two Brooks secures a distribution deal with BMMI and prepares to launch its hard seltzers in Bahrain as it sets to be the first British hard seltzer in the GCC. This news breaks after months of planning ahead of the much-anticipated launch this summer.

Two Brooks, a premium craft hard seltzer in the UK, launched in the summer of 2020, amidst of a global pandemic. The company aims to bring the British consumer a new, diverse way of drinking and socializing in a world where the health consciousness is rising and where consumption decisions are increasingly based on its long-term effects on our body.

The young British producer is set to launch its three flagship flavours in Bahrain early this summer as the group looks to expand its footprint globally in what is the first of multiple international deals for the company.

Fabio Bruni, Founder and Managing Director of Two Brooks mentions that “Bahrain is an exciting and dynamic market for Two Brooks to makes its first steps outside our home boundaries [UK]”. He continues by praising BMMI for sharing their vision and passion for hard seltzers as he looks back on what it took to make this deal happen. “Younis (Senior Brand & Public Relations Manager) is a fantastic individual to work with. His tenacity and shared enthusiasm for the product is what ultimately made this happen. I am overly excited for this partnership to come to light and show the industry how well hard seltzers will perform in the GCC” as he indicates his plans to integrate neighboring countries soon.

Two Brooks continues to make headway in the UK market with increased online and offline presence and aims to penetrate the retail market this summer. The family trio has marked themselves as the digital leaders in this space with some aggressive and tongue in cheek marketing strategy that sets the tone for the rest of the pack.

For any trade or distribution enquiry, get in touch with Two Brooks at info@twobrooks.co.uk.