A new shop dedicated to flapjacks has opened in Wells, Somerset and its owners have chosen Wells Cathedral as the recipient of its local fundraising. 

Flapjackery has launched on Saddler Street where customers can choose from a variety of mouth-watering, gluten-free flapjacks. And the store will be supporting the Cathedral with £1.50 of every Wells-specific box of six, and £4 for every box of twelve flapjacks donated to the historic building.

The company was founded in 2015 by friends Sally Jenkin and Carol Myott. They started baking in their respective kitchen, selling at their local country market in Tavistock, Devon, and the business quickly flourished. Now they employ more than a dozen people in Devon with more members added to the team with their new shop.

The business partners explained: “Our first flapjack shop outside of Devon is a really exciting venture for us. Wells is such a beautiful City, and the cathedral is a key part of its attraction. We're delighted to be  supporting it and to be opening our doors here and welcoming the people of Wells and the surrounding area.”

The Canon Chancellor of Wells Cathedral, the Revd. Canon Dr. Rob James said: "It's great to see new shops opening in the heart of Wells. It brings hope for the recovery of commerce and of our High Streets across the county. I am most grateful for that. Flapjackery are generously making a donation to Wells Cathedral from their sales, so when you buy flapjacks, you not only get a tasty treat, but you also help the work of the Cathedral and the heritage of the city. What's not to like?"

Lockdown has proved a boon for Flapjackery with online deliveries of its flapjacks hugely popular. But the intention has always been to open more shops, following the success of its flagship Tavistock store.

Sally Jenkin said: “Wells seemed the perfect city for our first venture outside of Devon with its fabulous range of independent shops and the really lovely atmosphere here.”

There will be plenty of flavours for customers to choose from such as  Apple and Blackcurrant, Caramel Latte, Peanut Butter Brownie, Lemon Drizzle, Honeycomb, Passion Fruit and Dark Chocolate, Chocolate Orange, Black Forest Brownie, Rocky Road and of course, Traditional. 

All flapjacks are suitable for home freezing and have a varying shelf life, depending upon the ingredients, with the shortest shelf life two weeks. The flapjacks are individually wrapped, and for multiple purchases, come in recyclable cardboard boxes. For those who'd rather not take a box, 20p will be donated to Wells Cathedral.

Alongside the flapjacks, there will also be other treats to choose from such as fudge and jams.

www.flapjackery.co.uk

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Editors notes

From humble beginnings in 2015 baking flapjacks at home for sale at festivals, Carol Myott and Sally Jenkin have grown Flapackery into a thriving retail luxury flapjack business.

Carol and Sally began their business in their own home kitchens in Tavistock until they moved into a small industrial unit which has enabled them to continue to expand.

Flapjackery employs 12 people and has a shop in Tavistock with a second due to open in Wells this year.

Flapjackery only produces flapjacks that are made with British butter, British oats and the finest luxury ingredients. They are all gluten free, and there is a range of vegan flapjacks available too.

The flapjacks are sold at events and festivals, online through the website and in their own shops.

For more information or to receive a sample, please contact Lucy Johnson lucy@rawfoodanddrinkpr.co.uk 07866497976.