British alcohol-free craft brewer Drynks Unlimited is celebrating being able to connect with friends and family again this summer by launching two sharing bottles to its award-winning range of SMASHED 0% beers and ciders.

The SMASHED Pale ale and SMASHED Lager 660ml bottles are a pint and a bit of 0% refreshment and are perfect to share. SMASHED Lager and SMASHED Pale ale 600ml sharing bottles are available in Booths stores and online at Dry Drinker with a RRP £2.99 per bottle. 

Both drinks are award-winning and deliver on taste; SMASHED Lager won a World Beer Award 2020 Bronze and SMASHED Pale ale was recently voted Product of the Year 2021.

• Smashed Pale Ale is light and refreshing with hints of caramel and toffee finished with a modern American hop providing tropical and passionfruit notes.
• Smashed Lager is a refreshing pale gold lager beer with a clean taste which perfectly balances with a hint of barley malt, complex aromatic floral notes and a mild hoppy bitterness.

The trend for mindful and balanced drinking is here to stay as almost a fifth (17%) of Brits say they will drink less alcohol in the future as a result of the pandemic. But Covid-19 has also taken its toll on people's mental health as 28% of people say not being able to see their friends over lockdown has had a negative impact on their mental health.   

Richard Clark, founder of Drynks Unlimited said: “Whether you're having a family BBQ in the garden, enjoying a picnic with friends or watching the footie with mates our new SMASHED sharing bottles are the perfect drinks partner.

All our SMASHED 0% drinks start life as Real Beer and Cider before we cleverly sweep the alcohol away. They taste so good you wouldn't even realise they don't have any booze in them. They are just perfectly crafted premium alcohol free drynks made in Britain with care and attention.”

The SMASHED range of 0% beers and ciders are unique as they all start life as Real craft beer and cider which are brewed in the UK using time-honoured methods. Drynks Unlimited then use its state-of-the-art alcohol-free brewery in Manchester to gently sweep the alcohol creating a 0% drink that tastes as good as its alcoholic original.

All SMASHED drinks are vegan, gluten free (where possible) and contain less than 100 calories per 330ml bottle/can.

SMASHED is available in selected Sainsbury's* stores (SMASHED Lager and SMASHED Pale ale 4 pack box) and the full range is in Booths supermarket. It is also available online at www.drynks.co.uk, Zeroholic.co.uk, Drydrinker.com, and a range of local independent retailers across the UK.

Check us out on www.drynks.co.uk and on social @drynkssocial

* SMASHED Lager is in 250 stores and SMASHED Pale ale in 130 stores nationwide

*Consumer research was conducted by One Poll with 2,000 UK adults (nationally representative) between 10th-14th December 2020.

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For media information, samples or questions please contact:

Vickie Rogerson at North PR

Tel: 07951 602410

Email: vickie@northpr.co.uk

Drynks background

Drynks Unlimited is a British drinks business that focuses 100% on producing 0% drinks. Its mission is to create a portfolio of alcohol-free brands that deliver an authentic, natural taste that will let drinkers forget that they aren't drinking something alcoholic. 

It is the only UK drinks business to invest in a state-of-the-art cool vacuumed distillation kit which gently dealcoholises full-strength drinks. This produces delicious alcohol-free drinks that taste just as good as a quality alcoholic version.

The business was founded in 2017 by ex-Halewood marketing director and drinks industry expert Richard Clark who had a burning desire to create the best alcohol-free drinks portfolio on the market. He spotted an opportunity to build a company of drinks experts with the sole purpose to develop great-tasting alcohol-free drinks that give anyone not wanting to drink booze a real choice. In true entrepreneurial style, Clark sold his house and car and invested a substantial amount of his savings into making his dream a reality. 

Under the overarching banner of 'Rethinking Drinking' the business is creating a new premium range of brands for the significant and ever-increasing numbers of consumers who are looking for a quality alternative to an alcoholic drink.

PRODUCT BACKGROUND

Smashed Pale Ale  - available in 330ml cans/bottles and a 660ml sharing bottle

Smashed Pale Ale is light and refreshing, a fusion of the traditional and modern. Caramel and hints of Toffee and finished with a modern American hop providing Tropical and Passionfruit notes.

Smashed Lager - available in 330ml cans/bottles and a 660ml sharing bottle

Smashed Lager is a refreshing pale gold lager beer with a clean taste which perfectly balances with hint of barley malt, complex aromatic floral notes and a mild hoppy bitterness. Available in 330ml can and bottle as well as a 660ml sharing bottle.

Smashed Citrus lager

A pale gold sparkling liquid with fresh, clean aroma expressing English malt, hints of hop and a touch of citrus. The taste has been crafted for pure refreshment and has pleasant malty base which has a perfect balance and sessionability. The product has great mouthfeel and a hint of sweetness pairs perfectly with the slightly sharp citrus notes in the aftertaste. 

Smashed Berry

A purple berry coloured sparkling fruit cider with a fruity, fresh, clean nose with hints of English cider. The taste is sharp and refreshing with a perfect balance of sweetness backed up with a strong summer berry flavours followed by hints of English cider and a firm cider astringency to finish. 

Smashed Cider

Golden, slightly opaque sparkling liquid with a fresh inviting aroma of English apples. The taste delivers pure refreshment with a perfect balance of sharpness, sweetness and bite. The initial refreshing upfront green apple taste is perfectly complimented with a great mouthfeel and a satisfying astringent mature English cider finish.