March 2021 – Clementine Com is proud to announce its new partnership with charity, Beder.  

Beder is a charity committed to raising awareness around mental health and suicide prevention through exciting, unique and inspiring events and initiatives. 

Razzak Mirjan and his family set up Beder in honour of his younger brother, Beder Mirjan, who sadly took his own life at the age of 18 in 2017. The charity intends to increase understanding and reduce fear around the topics of mental health and suicide in order to overcome the stigma surrounding these incredibly important, yet underestimated, issues. 

Razzak was recently awarded a Point of Light award from the Prime Minister, Boris Johnson, for his work to raise awareness around mental health and suicide prevention through Beder and From Beder's Kitchen. 

Clementine Com will launch a PR campaign to promote both the charity and its purpose, as well as its innovative cookbook From Beder's Kitchen, which is a collaborative effort of 90 figures throughout the culinary world. A collection of recipes from the likes of executive chefs at some of the UK's leading restaurants, well known TV chefs, food bloggers and nutritionists, the book features 90 contributors in all, who have donated recipes and shared their reflections on looking after their mental health. Among those involved are Gordon Ramsay, Yotam Ottolenghi, Romy Gill, Dishoom, Hawksmoor, Henry Dimbleby of LEON, Miles Kirby of Caravan, Michael Zee of Symmetry Breakfast, Fiona Beckett, Rosie Birkett, Judy Joo, Joudie Kalla and many more. 

Clemence de Crecy, Clementine Com's Founder and Managing Director says, “It is a true privilege to be partnering with Beder, a charity whose cause I am incredibly passionate about. My

the excellent results we are known for.” 

Razzak Mirjan, Founder of Beder adds, “The team at Clementine Com has proven already how committed they are to both Beder and the causes we support. I'm thrilled to be working with them on a campaign that will work to promote awareness around a hugely important topic.”

Beder's partnership with Clementine Com will see it join the agency's portfolio of lifestyle brands.

The campaign will be led by Clemence, and her team; Lara, Ellie, Eleanor, Catherine, Josh and Emma.  

From Beder's Kitchen is available to purchase from www.beder.org.uk, Amazon and bookshops

including Waterstones  

For further information, please contact:  beder@clementinecom.com / +44 (0) 2074718730

@clementinecommunications

About Beder

Beder takes a unique approach to softly raising awareness around mental health and suicide prevention through exciting, unique and inspiring events and initiatives. Beder has also partnered with YoungMinds, a leading mental health charity, and Samaritans, an established and highly respected charity, working across the UK and Ireland focused on reducing suicide. The aims of these partnerships are to harness the specialist knowledge of each charity, as well as promote and further both charities' incredible work. You can find more information about Beder at www.beder.org.uk or @beder_uk and @frombederskitchen on social media.