The new Mexicana® Vegan Slices are now available in 200g slices from 200 Waitrose stores and 482 Sainsbury's stores across the UK and will retail at £2.75 and £2.60 respectively. The pack contains 10 slices of Mexicana®  Vegan.

Mexicana® Vegan Slices contain the same fiery spice mix and real bell and jalapeño peppers as its famous dairy cousin, the UK's number 1 best-selling spicy cheese, Mexicana®.

Lisa Harrison, senior brand manager for Mexicana® Vegan and Mexicana® Vegan Slices said: “We launched Mexicana® Vegan this summer after the tremendous success of the launch of the award-winning Applewood® Vegan, the plant-based version of the UK's number one smoky cheese

“Mexicana® Vegan has proved just as popular – and award winning – which prompted us to look at a slices version. We know the demand is there as more of the population works from home and has the majority of their meals at home, therefore convenience is important when it comes to preparing food.

“And Mexicana Vegan has gone down well with vegans, vegetarians and flexitarians* alike due to its meltability, proving to be perfect for spicing up toasties, pizzas, paninis, pasta bakes and enchiladas. 

“We are thrilled that Waitrose and Sainsbury's are stocking our Mexicana® Vegan Slices.”

Jo Heywood, partner and buyer prepack and speciality cheese at Waitrose, said: “We have seen the demand for plant-based alternatives to dairy products increase remarkably over the last year, and our sales of Applewood® Vegan from Norseland's plant-based portfolio have proved strong so we know that our customers like vegan alternatives from established brands. And when we were approached about listing Mexicana® Vegan Slices, we thought that it would be a great addition to our dairy alternatives range.

“We are optimistic that Mexicana Vegan Slices will prove popular with Waitrose customers.”

Mexicana® Vegan Slices are coconut based, made in an allergen-free factory, are fortified with vitamin B12 and calcium and are Vegan Society approved, so they are perfect for vegan, dairy-free diets and all lovers of spicy food.

Mexicana® Vegan is the fourth vegan product from the Norseland stable, following in the footsteps of the award-winning Applewood® Vegan and Applewood® Vegan Slices. Applewood® Vegan has won a number of awards, including: the Gold award at the FreeFrom Food Awards 2020; Best Vegan Cheese in the 2019 Vegan Food UK Awards; and Best Vegan Cheese For Melting in the Vegan Cheese Co. 2019 Awards.

Mexicana® Vegan is also the winner in the Dairy-Free Vegan Cheese Blocks Category of the Quality Food Awards 2020.

*Flexitarians are people who mostly eat a vegetarian diet but occasionally eat meat and fish.

– ENDS –

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Angie Cronin
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About Mexicana Vegan 

• Mexicana® is the UK's second major cheese brand to launch a vegan cheese alternative.
• Mexicana® Vegan Slices are brand new for 2021 and are available to buy in 200 Waitrose stores
• The other brands in the Norseland family are:
  • Jarlsberg® UK's No.1 Deli Cheese with Holes*
  • Applewood® UK's No.1 Smokey Cheese*
  • Ilchester® UK's leading blended and snacking cheese supplier