This new cider collab has got both #DryJan and #Veganuary covered. Crafty Nectar set out to make the world's best Low Alcohol Cider. They couldn't do it alone, so they teamed up with Guru's of the Alcohol Free industry, Wise BarTender.​ 

They call Crafty Nectar 0.5 a 'unicorn' cider. A mythical low-alcohol cider with the all the taste and character of a full-blooded cider. Impossible to replicate and one in a million.  

It is just 76 calories per bottle,  gluten-free and vegan friendly! 

Appealing to those who go AF for health benefits and a winner for the booming vegan market. 

The cider?​ Fresh pressed cider is blended with lush west country apple​ juice, to produce a medium sweet zingy cider with no compromise on taste. 

The Collab? ​This brand new collab between alcohol-free specialist; Wise Bartender and cider producer; Crafty Nectar brought together​ two great worlds. Crafty Nectar have an award-winning portfolio of alcoholic cider and we want to help expand the AF cider category! Together we set out to produce a new Alcohol Cider that offered full flavour and mouth feel. During development it was joked that a premium alcohol-free cider was as rare as a unicorn…well now it's time to believe in unicorns!

Quotes  - How it all started?

“I met Tom (Wise Bartender) on the hockey pitch, playing for Shepton Mallet Hockey Club. We both quickly realised we had more in common than a passion for long sticks and hard balls...our discussion quickly turned to Alcohol Free cider. Why are there no decent cider offerings on the market? Someone must be able to make one without compromising on taste? The vision quickly became a reality after a day of cider development…we actually hit on the perfect style on their 4​th attempt! The rest of course is history…except the unicorn appeared on the label!” (Ed Calvert, CEO Crafty Nectar) 

NOTES FOR THE EDITOR:   

• 5 Cider Pricing Details https://craftynectar.com/products/crafty-nectar-0-5-alcohol-free-craft-cider-multi-pack http://wisebartender.co.uk/crafty  
• Low/No Stats: ​The category is growing strongly at 47% year on year, with drinking rates the lowest amongst young adults for 18 years.
• Crafty Nectar is the​ ​largest craft cider subscription service (and online shop) in the UK and Europe, delivering world leading craft ciders straight from the orchard to the front door: ​craftynectar.com
• Now making their own ciders:​ Ed and James are also the ​world's first ​NOMADIC​ cider makers​ and launched the world's first '​craft sourced​' ciders:  ​Crafty Nectar No.7 Craft Cider​ & ​Crafty Nectar No.8 Rhubarb Craft Cider​, & most recently ​Crafty Nectar no.9​ - a collaboration with (all Won International Cider Awards!)
• Wise Bartender is the UKs largest alcohol-free retailer, with over 250 drinks including beers, ciders, wines and spirits. Launched in 2017 by Tom out of the need to make these great tasting drinks accessible
• Wise Bartender also launched the UKs first ever online alcohol-free trade platform WiseBarTrader.co.uk

FOR MORE INFORMATION

• Visit: ​https://craftynectar.co​m ​co.uk
• Facebook: ​@craftynectar​ ​@WiseBartender
• Twitter: ​@CraftyNectar​ ​@WiseBartenderUK
• Instagram:​ @craftynectar​ ​@WiseBartenderUK
• Email: ​ed@craftynectar.com​ ​hello@wisebartender.co.uk​ (Tom) for quotes/interviews (Founders)

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