North London family of Gourmet Popcorn Chefs, Joe & Seph's (www.joeandsephs.co.uk) have created a new Make at Home Popcorn Kit (RRP £19.99) enabling everyone at home to re-create the cult-favourite Salted Caramel Gourmet Popcorn from the comfort of their own kitchen. With us all spending more time indoors, and baking becoming a national pastime, the family behind Joe & Seph's: Joseph, Jackie, Paul and Adam Sopher, have jarred their sumptuous secret-recipe caramel sauce and popped it in an elegant tin alongside their award-winning, ready-to-pop kernels of the jumbo popcorn (Joe & Seph's is officially the best tasting popcorn around, with 67 Great Taste Awards, and counting!).

Joseph Sopher's love of popcorn began back in 2010 while taking regular business trips to the USA, each time returning with flavoured popcorn as gifts for friends and family. Inspired, he decided to shake things up when he got back to London and began experimenting in the family kitchen, on a mission to become a Gourmet Popcorn Chef! After months of burnt pans and late-night tasting sessions, he discovered the artisan techniques to create the best tasting popcorn – including handcrafting his gourmet popcorn in small batches and only using the finest natural ingredients. Joe created this Make Your Own Kit so anyone can follow in his footsteps and cook up his famous Salted Caramel Gourmet Popcorn in their own kitchen!

Inside the tin, you'll find four jars of Caramel Sauce (4 x 150g), four bags of Gourmet Popping Kernels (4 x 80g) and an instruction booklet, taking you through each step to becoming a gourmet popcorn chef! Making a total of 720g of deliciously tasty Salted Caramel popcorn, this kit provides the ultimate experience to enjoy at-home during lockdown. It is a great treat for the whole family, a memorable experience for an at-home date night, or even a fun activity for virtual parties. 

The simple instructions will take you through popping your extra-large, Gourmet Popping Kernels (carefully sourced as they create popcorn with the fluffiest, spongiest texture and an extra-large surface area, perfect for coating in caramel!) in a saucepan, coating in the secret-recipe, smooth handmade caramel sauce and baking it to perfection in the oven. Then comes the best part – your home will be filled with the scent of sweet, buttery popcorn, all that's left to do is to take your warm snacks to the sofa and enjoy in front of your favourite movie!

Follow Joe's steps to become a Gourmet Popcorn Chef in his step-by-step video tutorial: https://www.joeandsephs.co.uk/lets-get-popping        

Joe & Seph's Make Your Own Gourmet Popcorn Kit is available now from Selfridges, QVC and https://www.joeandsephs.co.uk/gifts/make-your-own-gourmet-popcorn-kit

THE JOE & SEPH'S RANGE

• NEW Make Your Own Gourmet Popcorn Kit (£19.99)
• NEW Popcorn Bars Range
• NEW Classic, Vegan & Tipsy Gourmet Advent Calendars (£25)
• NEW Eggnog Popcorn Pouch (£4)
• NEW Vegan Salted Caramel Festive Mini Gift Box (£5)
• NEW Vegan Coconut & Cacao Festive Mini Gift Box (£5)
• NEW Vegan Salted Caramel Festive Cracker Gift Box (£6)

• NEW Chocolate Popcorn Stars (£3.50)
• Over 80 varieties of Sweet and Savoury Hand Popped Popcorn Pouches (£4)
• Milk, Dark and White Chocolate & Raspberry Chocolate Bites (£4)
• 17 Velvety Caramel Sauces (£4.99)
• Gourmet Hampers, Kilner Jars and Personalised Gift Cards
• Joe & Seph's Monthly Gourmet Popcorn Subscription Boxes, available in 3, 6 or 12 month gift subscriptions

FOUNDER BIOGRAPHY

Launched in 2010, Joe & Seph's is an award-winning, family business based in North London, that has revolutionised the popcorn market with its handmade, gourmet, air-popped popcorn. With over 80 exciting and innovative flavours, it's their mission to produce the best-tasting popcorn and caramel sauces in the world. The range has now won 67 Great Taste Awards and is stocked in some of the world's most prestigious retailers, including major multiples, high-end department stores, cinemas, hotels and airlines. 

Founder Joseph Sopher says of his inspiration, “My love of popcorn began while taking regular trips to the USA, each time returning with flavoured popcorn as gifts for friends and family. Realising there was nothing quite like this in the UK, I wondered if I could make my own flavoured popcorn, but even better. I began by air-popping the corn and coating it in a smooth caramel made from fresh butter rather than what was the standard British way of popping it in an oil and sugar mix. I then discovered that by using 100% natural ingredients and a unique "flavour-sequencing" process I could lock in flavours so that they flourished on the palate at different intervals as you're eating the popcorn. I took this further and created a range of exciting flavours, including savoury ones made from real cheese!”

After many burnt pans and late night tasting sessions in the family kitchen, Joseph's wife, Jackie, and eldest son, Adam, joined him, taking the popcorn to a food show in 2010 where they sold out in just two days. Shortly after Joe & Seph's achieved their first prestigious retail listing and the brand has been growing ever since. Joseph's younger son Paul has now joined the fold and the small team has won listings in over 3,000 stores worldwide, exporting to 19 countries across Western Europe, Scandinavia, the Middle East, Singapore and Hong Kong, as well as popping up at weddings and offices across the country and forging an impressive online retail business.

The last ten years has seen the ambitious and highly creative start-up brand collaborate with famed chef Michel Roux and the James Bond franchise, create dozens of bespoke flavours for brands, chefs and retailers and push new innovations and products forward every year, keeping their loyal fan base hooked, and gaining new fans all over the world. 2020 sees yet more new creations on the cards, further cementing Joe & Seph's reputation for quality, invention and taste.

For more information, please visit www.joeandsephs.co.uk

Find Joe & Seph's on social media:         

• Instagram: instagram.com/joeandseph
• Facebook: facebook.com/joeandseph
• Twitter: https://twitter.com/joeandseph

 To request samples or interviews, please contact Right Hand PR:

Alex Godfrey: alex@right-hand.co // 07739 804 670