
The migration of city dwellers to the countryside resulting from the pandemic has had a surprising impact on kitchen sink trends too, with sales of large sinks enjoying healthy growth over the past six months Abode reports.
With working from home all part of the 'new normal' and less reason for city workers to be within commutable distance of the office, it is estimated that as many as 1.6 million Londoners (26%)* are now migrating away from the capital.
According to RIBA, the average size of a new-build one-bedroom home in London is now just 46 square metres, and kitchens have been shrinking in size since the 1970s. But with urbanites now snapping up older properties in more rural locations one thing they are enjoying is extra space, a shift that is being reflected in Abode kitchen sink sales.
“Our larger sinks, including double bowls and the Belfast models commonly associated with country-style properties, have been very popular during the latter half of 2020,” comments Leanne Adamson, Marketing Manager for Abode.
“It's having an impact on material choice too, with ceramic and composite sinks being particularly popular among consumers fitting kitchens in more rural settings.
“Older properties not only tend to have larger kitchens than modern city apartments, but people moving from town to country also have larger plots of land so the potential to extend is greater too. Overall, more space is now being found for the kitchen and for one of the most important fixtures within it; the sink.”
With 30% of 18-34-year olds now interested in living in a rural area and employers becoming more flexible about remote working, this 'urban exodus' looks set to continue, with the trend for bigger kitchen sinks set to grow and grow as a consequence.
*According to ONS research and a study by TotalJobs
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Notes to Editors:
- Norcros is a leading supplier of high quality and innovative showers and enclosures, taps, bathroom accessories, ceramic wall and floor tiles and adhesive products with operations primarily in the UK and South Africa.
- Based in the UK, Norcros operates under seven brands: Triton Showers - Market leader in the manufacture and marketing of showers in the UK
Vado - A leading manufacturer and supplier of taps, mixer showers, bathroom accessories and valves
Croydex - A market-leading, innovative designer, manufacturer and distributor of high quality bathroom furnishings and accessories
Abode - A leading niche designer and distributor of high quality kitchen taps, bathroom taps and kitchen sinks
Merlyn Showering – A market leader of shower enclosures in the UK and Ireland
Johnson Tiles - A leading manufacturer and supplier of ceramic tiles in the UK
Norcros Adhesives - Manufacturer of tile & stone adhesives, grouts and related products
- Based in South Africa, Norcros operates under three brands:
Tile Africa - Chain of retail stores focused on ceramic and porcelain tiles and associated products such as sanitaryware, showers and adhesives
Johnson Tiles South Africa - Manufacturer of ceramic and porcelain tiles
TAL - The leading manufacturer of ceramic and building adhesives
Norcros is headquartered in Wilmslow, Cheshire and employs around 2,150 people. The Company is listed on the London Stock Exchange. For further information please v