'Plant-based cheese for dairy cheese lovers'

Willicroft was founded in the Spring of 2018 by the grandson of a dairy farmer. Brad's journey began in 2016 when he adopted a plant-based diet. He found the transition easier than he'd imagined, with the exception of cheese.

Unable to find many plant-based cheese alternatives in the supermarket, he was inspired to start making it at home. What began as a pet project, has now become his total existence.

Brad believes that cheese is the final stumbling block for many transitioning to a plant-based diet. Through his products, he's aiming to demonstrate that plant-based cheese can be just as decadent as its dairy alternative.

The Willicroft This is Not Cheese range is rich in flavour and low in impact. They combine age old techniques such as fermentation with a more planet-friendly ingredient base to create a plant-based cheese that will never leave you sacrificing on taste.

Since successfully founding Willicroft in Amsterdam, securing stockists at all major food retailers across The Netherlands, as well as opening their flagship store in the capital, Willicroft is now launching in the UK.

Quotes from founder

“A couple of decades after Willicroft Farm first supplied Waitrose with Aberdeen Angus meat, it's pretty exciting that Willicroft in its reimagined form is supplying the same store with Plant Based Cheese.”

“It's super humbling that our fondue, cream cheese and Grated cheese Italian style cheese are now available across the UK. We've always believed that by focussing on the taste and our environmental footprint in equal measure we would be creating something special and are stoked Waitrose supports us on that mission.” 

Interview contact: brad@willicroft.com

Product Overview

• This is not Cheese Fondue
  RRP: £7.50 for 280g
  Description: Our original, with it's double fermentation it fools even the biggest fondue lover.
  Cooking instructions: Prepare by adding the Fondue together with 120ml of dry white wine in a saucepan. Once bubbling remove from the heat and serve with a combination of bread, fruit and vegetables. We recommend carrots, apples and pears.
  
  
• This is not Classic Cream Cheese
  RRP: £3.50 for 135g
  Description: Fresh, light and creamy our This is not Classic Cream Cheese is perfect for bagels and sandwiches as well as hot dishes such as stuffed mushrooms. This cheese is made without cashew nuts using a based of tofu (*may contain traces of nuts)
  Cooking instructions: Simply spread the Cream Cheese onto a toasted bagel or cracker.
  
  
• This is not Grated Cheese Italian Style
  RRP: £3.50 for 75g
  Description: This ultimate seasoning is anything but seasonal. Sprinkle it on pizza, pasta, salads.
  Cooking instructions: Goes well on everything!

Stockists

Willicroft Plant-Based Cheeses are available in the UK at the following retailers:
Waitrose (from Oct 7th), The Vegan Kind, Wholefoods, Planet Organic, As Nature Intended.

The Willicroft flagship store is based in Amsterdam - the first plant-based cheese shop in the city. 

For more information, please visit: Willicroft.com

Instagram: @plantbasedcheese
Vimeo: Willicroft documentry (recommend watching)
Recipes: Willicroft recipes 

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For further information, high-res images or samples, please contact:
Annie Edney: annie@vejie.media / 07940 492 514