Award-winning conservation champions Elephant Gin will be popping-up in Selfridges' stores from 28 September until 18 October as part of Selfridges' new Project Earth sustainability initiative.  They'll be launching their new limited artist edition gin Wildlife Warrior I and at London Oxford Street they will have a calligrapher on site to personalise gift packs and bottles for shoppers.

The in-store display will tell the compelling story behind the plight of the elephants and how Elephant Gin are supporting a number of conservation foundations to help preserve these beautiful animals. 

Elephant Gin is created using fantastic array of premium ingredients and botanicals including Lion's Tail and Devil's Claw. Each batch is named after a special elephant and the names are hand-written on the label by their in-house calligrapher.

In addition to individual bottles of London Dry Gin, Strength Gin and Sloe Gin and a 3 pack of miniatures, there will be a premium Wildlife Warrior I gift pack on sale featuring the incredible artwork of renowned wildlife artist Martin Aveling and his painting 'Kichwa Tembo'.  The gift pack will contain an A5 print of the artwork and a limited edition bottle of Wildlife Warrior I packed in a beautiful linen-lined box.

Personalised bottles and gift packs are available to order from Manchester Trafford Centre, Manchester Exchange Square and Birmingham – visit the Elephant Gin pop-up for details.

Tessa Gerlach, founder of Elephant Gin said:

“We are very excited to showcase our great gin selection to the Selfridge's customers and it's a great opportunity for us to raise awareness of our conservation work.  We hope we can demonstrate to customers that by buying from Elephant Gin you are supporting a very important cause. Sustainability is vitally important to us and we are delighted that Selfridge's are giving us this opportunity to be part of Project Earth.”

Nick Gillett MD of Mangrove UK added:

“The provenance, the ethics and the sustainable policy for brands is so important – with Elephant Gin, you get the whole package – a brilliant, flavorsome gin, produced in a sustainable way with a mission to help the elephants.  The gift options they'll be showcasing are such a great opportunity to buy a personalised gift while supporting an important cause.”

Elephant Gin supports the following foundations donating 15% of their profits and to date have contributed 500,000 euros.

• The Sheldrick Wildlife Trust who rescue, care for and protect orphaned baby elephants in a sanctuary near Nairobi, until they are ready to be reintroduced to the wild. The Elephant Gin miniature bottles have the names of 22 elephants who have been fostered by Elephant Gin and successfully released into the wild. 
• Big Life Foundation's Ranger Club, which funds a brave team of rangers who work tirelessly to protect elephants from poachers in Kenya's vast wilderness.
• Elephant Gin and Space for Elephants founded “The Wildlife Spirit” - an education center located in the South African Lebombo Mountains, that focuses on teaching local youth and adults about wildlife conservation and gives visitors the opportunity to learn about elephants and their importance to the ecosystem.

 The following will be on sale at the pop ups:

• Elephant London Dry Gin (45% ABV) 50 cl £39.99
• Elephant Sloe Gin (35% ABV) 50 cl £39.99
• Elephant Strength Gin (57% ABV) 50 cl £42.99
• Elephant Aged Gin (42% ABV) 50 cl £59.99
• Gift pack of Wildlife Warrior I Limited Edition includes bespoke linen-lined gift pack, special edition Elephant London Dry Gin 50 cl and an exclusive art print £49.99
• Miniatures gift pack includes 5 cl Elephant London Dry Gin, 5 cl Elephant Strength Gin and 5 cl Elephant Sloe Gin £19.99

Project Earth is Selfridges' new sustainability initiative, aiming to change the way we shop by 2025, working closely with more than 300 brand partners.

Mangrove UK distributes Elephant Gin in the UK.

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For more information please contact: 

Mangrove: Jude Henderson 07739 791792 / jude@flourishmarketing.co.uk at Flourish Marketing

ELEPHANT GIN

The founders were inspired to create Elephant Gin following their own adventures in Africa. In 2013, they developed the award-winning Elephant London Dry Gin (45%) that uses rare African botanicals and focuses on resolutely artisan production methods. In December 2015, the company complemented its portfolio with an aromatic Elephant Sloe Gin (35%) and in March 2017 introduced a full-bodied Elephant Strength Gin (57%).

The company strives to set an example of new entrepreneurial ways in which economic success, sustainability and social responsibility run alongside each other.With a strong belief that this generation has a responsibility to support the African wildlife today so others can continue to enjoy it in the future, the company proudly contributes 15% of bottle profits to partner foundations that are devoted to the conservation of the African elephant. Through product sales as well as fundraising events, the company has donated over € 500,000 to various anti-poaching activities and educational projects.

www.elephant-gin.com

SELFRIDGES

Selfridges was founded by American entrepreneur Harry Gordon Selfridge in 1909 and is widely regarded as the first and best example of a modern department store. In 2003 the Weston family purchased the business and under their ownership Selfridges has become the epitome of a global destination for fashion, luxury and extraordinary retail experiences. Selfridges today continues Harry Gordon Selfridge's legacy - a shopping experience that promises to constantly surprise, amaze and amuse its customers within its four stores in London, Birmingham and Manchester (Trafford Centre, and Exchange Square) and on an international website that delivers within the UK and to over 130 countries, trading in 11 currencies. Selfridges was named 'Best Retailer' at the Positive Luxury Awards 2020, a 'Best 25 Big Company To Work For' 2020 as awarded by The Sunday Times, and voted 'Best Department Store in the World' at the Global Department Store Summits 2010, 2012, 2014, 2018.

MANGROVE GLOBAL www.mangroveuk.com

Created by John Coe and Nick Gillett, Mangrove sought to nurture a strong portfolio of specialist spirits and liqueurs to meet the rapidly evolving UK drinks industry. Mangrove ensures it represents the highest quality of brands by hand-selecting all products based on their provenance, category authenticity, innovation and commercial value to the trade.

Armed with an intriguing and diverse portfolio, Mangrove takes an all-encompassing approach to building brands in the market, underpinned by knowledgeable ex-bar professionals who provide an intimate insight to the dynamic UK drinks trade.