- Edible pasta straws made entirely from wheat and water

- 100% biodegradable

- 1+ hour strong, edible and flavourless

A pasta straw company, Stroodles, has launched to provide an environmentally friendly solution to the single-use plastic crisis and rise of greenwashing from the paper straw industry.

In comparison to soggy paper and plastic straws, Stroodles are an improvement as they provide greater durability, are flavourless, vegan, 100% biodegradable and are edible raw or cooked after use. 

A core principle for Stroodles is their 'drink-easy' ethos, meaning drinkers don't have to change behaviour or compromise on drinking experience to do good for the environment.  

Speaking about the inception of his pasta straws, Chief Stroodle and Founder, Maxim

Gelmann, says: “While we're a very logical and effortless solution to the plastic problem, Stroodles is not just a straw company. Our driving goal is to become a vehicle for change and we hope that Stroodles can act as an enabler, subtly inspiring people to question how they consume everyday items. We hope these incremental changes will lead to a ripple effect and create a greater shift in behaviour, one Stroodle at a time.” 

Stroodles caters to both, the on-trade and Direct Consumers (so-called 'Stroodlers') As of End of June 2020, Stroodles is changing their retail offering. 20cm Stroodles will then be available to purchase online and in-store at an RRP of £2.99 for a pack of 40 + delivery. The concept of conscious consumerism also extends to Stroodles' business model and operation. A share of each sale is donated to local charities. For the hospitality industry, Stroodles are also available in bulk orders of 775 per pack.

Stroodles are available online at www.stroodles.co.uk and multiple resellers and at Amazon in UK, Germany, France, Italy and Spain. 

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Instagram: @stroodles_straws

Facebook: @stroodlesstraws

Twitter: @stroodles_straw

Notes to Editor 

About

Stroodles are a natural product from Italy. When they arrive from the supplier, the strongest and best ones are carefully and manually selected allowing for a perfect and unconditional Stroodling experience.

Since the launch of Stroodles in December 2018, the pasta straw company has been featured as a new way to beat single-use plastic by BBC Good Food and exhibited at a number of trade events and appearances nationwide such as Imbibe Live, the London Convention Bureau, featured in pop-up bars in Chelsea and Portman square and was a sponsor for the Queen's birthday at the British Embassy in the Netherlands. Hospitality ustomers to date include Ibis Hotel, Marriot Hotel, Veeno, M Restaurants, Quaglino's and Laki Kane.  

Ingredients

Durum wheat semolina, water

Nutritional Information

Typical values per 100g: Energy 1521kj / 359kcal, Fat 2.0g (of which saturates 0.5g)

Carbohydrate 70.9g (of which sugars 3.5g), Fibre 3.0g, Protein 12.8g, Salt 0.013g

Packaging

All Stroodles retail packaging is 100% eco-friendly.

Caution 

Not suitable for children under 3 years old. Uncooked and used as a straw, the product may pose a choking hazard.

Vegan, Gluten-free? 

Stroodles are vegan. 

Stroodles are not gluten-free as they contain durum wheat. Stroodles are not recommended for those with Celiac and Allergies. Stroodles may further contain traces of egg and soya. However, Stroodles are working on creating a gluten-free option in the near future.

Statistics for Reference 

“With 8.5 billion plastic straws being used in the UK per year.” - Statista