Alcohol-free brewer, Big Drop, has extended its international reach with two of its full-flavour 0.5% ABV signature beers now being brewed in Australia and widely available throughout the country. 

Big Drop's Pine Trail Pale Ale and Uptown Craft Lager have debuted with the Dan Murphy's retail chain and are about to go live in BWS, Australia's largest liquor retailer with 1,100 stores. 

Brewed under contract in Melbourne, the first two beers were specifically chosen to appeal to the healthier lifestyles of younger Australian consumers. Not only do they comply with Australia's 'Ultra-Low' alcohol labelling but they are also low in gluten, calories and carbohydrates. Big Drop's Lager is also vegan-friendly.

Billy Ryan, craft beer category manager at Dan Murphy's, commented: "The team at award-winning Big Drop have perfected the technique of producing an authentic tasting beer without artificially removing the alcohol. Low alcohol beers are growing in popularity, particularly amongst health-conscious Millennials.  They want to enjoy all the flavour benefits and enjoy the beer-drinking occasion but prefer to moderate their alcohol consumption.” 

Since its launch in 2016, Big Drop has achieved significant international success with listings in major retailers throughout the UK, Europe, Hong Kong, Canada - and now in Australia.

Go to www.au.bigdropbrew.com.

- ENDS - 

About Big Drop Brewing Co

Big Drop was launched in 2016 as the world's first brewer dedicated to alcohol-free beer by the-then City lawyer, Rob Fink and long-time friend James Kindred. It has since won 28 major international beer awards including twice being judged the 'World's Best' at the World Beer Awards and winning medals against full-strength rivals. Recognised as the market leader in this rapidly growing sector, Big Drop has achieved significant success in the UK with listings in major retailers: Sainsbury's, Waitrose, Morrisons and Ocado as well as on the High Street with Holland & Barrett and on doorsteps with Milk & More (seewww.bigdropbrew.com for where to buy, including pubs & bars).  In 2019 it sold over a million cans and bottles worldwide across a rapidly growing number of overseas territories. Big Drop contract brews in batches through a network of brewing partners which means it can produce its beer locally and ethically with a minimal carbon footprint. Its range of craft beers, which are all <0.5% ABV, currently consists of: Stout, Lager, Pale Ale, IPA, Brown Ale, Golden Ale, Hazelnut Porter and a Sour as well as special editions and collaborations. 

Please find imagery of the Australian beers (in 375ml can sizes) here:https://drive.google.com/drive/folders/1TdPZkg4Umq5jgLFw5dJspQWGU1tCUU8v

Notes to Editors:

Pine Trail Pale Ale

• ABV: 0.5%
• Style: American Pale Ale
• Hop Varieties: Magnum, Mosaic & Amarillo
• Malt Varieties: Munich & Cara
• Ingredients: Water, Barley, Wheat, Lactose (milk), Hops, Yeast
• Bitter Units (IBU): 42
• Gluten Value: less than 10ppm
• Carbs: 3.7g per 100ml
• Calories: 16.9 per 100ml
• Awards: World's Best Low Strength Pale Beer at the 2017 World Beer Awards and a Bronze Medal in 2019

Uptown Craft Lager

• ABV: 0.5%
• Style: Amber Lager
• Hop Varieties: Hallertau Hersbrucker & Magnum
• Malt Varieties:  Bohemian Pilsner & Cara
• Ingredients: Water, Barley, Rye, Wheat, Hops, Yeast & Maltodextrin
• Original Wort (Plato): 4.1
• Colour (EBC): 8 
• Bitter Units (IBU): 16
• Gluten Value: less than 10ppm
• Carbs: 2.1g per 100ml
• Calories: 10.9 per 100ml
• Vegan-Friendly
• Awards: Double-Gold at the 2019 European Beer Challenge

Further Information: Nick Heath 07720 297972 / nick.heath@bigdropbrew.com