Ice cream fans rejoice! Shoppers have been going wild* for supermarket Aldi's brand-new Gianni's Titan Ice Cream Bars (£1.29, pack of 4), which fans have likened to Mars Ice Cream bars.  Available in freezers nationwide now. 

The scrumptious frozen treat is made with ice cream topped with gooey caramel, covered in a chocolate coating. Inspired by Mars Ice Cream Bars, Aldi's version costs almost half the price of the branded alternative, priced at £2*, so you better scoop these up while you can! 

Pick up a pack of the Gianni's Titan Ice Cream Bars in stores now.

-ENDS-

Notes to Editors:

*https://www.facebook.com/search/top/?q=aldi%20titan%20ice%20cream&epa=SEARCH_BOX (21/08/20)

https://www.facebook.com/search/top/?q=aldi%20titan%20ice%20cream&epa=SEARCH_BOX (21/08/20)

**https://www.waitrose.com/ecom/products/mars-ice-cream/823051-261336-261337 (21/08/20)

Aldi is Britain's fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that's why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won't be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That's Aldi. That's everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it's a right, not a privilege.

The company's current achievements and initiatives include:

• Aldi is the UK's lowest priced supermarket. Research released by Which? in July showed customers doing a full shop at Tesco will currently spend 23% more than they would for the same goods at Aldi. And those shopping at Sainsbury's would have spent 30% more than at Aldi. It tracked the price of nearly 80 essential items at the UK's eight biggest supermarkets throughout June 2020.
• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
• Aldi's rates of pay are significantly higher than the Government's National Living Wage and also above the Living Wage Foundation's recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London. 
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In May 2020, for the seventh consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
• Full details of Aldi's awards and achievements are detailed at www.aldi.co.uk/awards