14 Jul 2020
Celebrate Bastille Day With Aldi's French-Inspired Products

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Aldi

Mark this year's Bastille Day (14th July) with supermarket Aldi's selection of irresistible French-inspired foods? Taking you straight from London to Lyon, you can feed your whole family a continental themed feast, at everyday amazing prices.

Kick start your day in true French fashion with all butter Specially Selected Luxury Croissants (£1.49, 4 pack). Spread on some sweet Specially Selected Raspberry, Blackcurrant or Strawberry Conserve (85p, 340g) and enjoy with a smooth cup of Classic Rich Roast Coffee (£1.39, 200g) for a morning that will take you straight to the continental coast. If you have lots of mouths to feed, Aldi's Bon Appetit Chocolate Broiche Rolls (79p, 8 pack) and Vanilla French Marble Brioche (£1.59, 400g) are ideal for tearing and sharing around the breakfast table. 

FIndulge in a French-inspired lunch with Aldi's tender and aromatic Torchon Ham (£1.65, 200g) and Bramwells Dijon Mustard (35p, 200g).  Enclose the lot in a fluffy French loaf and savour the rich flavours of each mouthful. 

A French feast wouldn't be complete without cheese. Wind down with a hearty glass of rouge and Aldi's Specially Selected Baking Camembert (£1.79, 250g). Dip in Aldi's crusty Part Baked Brown Baguettes (69p, 2 pack) and share with friends and family for the full expérience française. If camembert isn't for you, enjoy some of Aldi's mild and creamy French Brie (200g) for just 79p – what a 'ba-steal'! This is the perfect addition to any cheese board, best served with a sweet jam or some tangy grapes for that authentic French taste.   

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to editors:

Aldi is Britain's fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that's why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won't be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That's Aldi. That's everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it's a right, not a privilege.

 The company's current achievements and initiatives include:

  • Aldi is the UK's lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK's eight biggest supermarkets throughout March 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi's rates of pay are significantly higher than the Government's National Living Wage and also above the Living Wage Foundation's recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London. 
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Full details of Aldi's awards and achievements are detailed at www.aldi.co.uk/awards

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