• Popcorn Shed, the gourmet popcorn brand sees online sales rise 250% since lockdown as the brand pivots from B2B to a B2C overnight
• Year on year e-commerce sales up 1200%
• Popcorn in the top 30 fastest growing e-commere categories

Quick thinking by the team at Popcorn Shed has seen an incredible increase in business since lockdown, with B2C sales up 250% since March, and according to Stackline's Top 100 Fastest Growing & Declining Categories in E-commerce Popcorn is one of the top 30 fastest-growing categories.

While many small businesses are facing unprecedented challenges the popcorn sector is growing at an unprecedented rate.  Business at the Popcorn Shed is thriving at the multi-award winning gourmet popcorn brand as the country swaps nights out for nights in front of the TV. 

Until lockdown, most of Popcorn Shed's business was wholesale, B2B and direct to cinemas, shops, distributors etc.  Almost overnight this revenue stream went quiet as traditional B2B customers closed their doors.  The Popcorn Shed team quickly pivoted when they saw an opportunity to increase its online sales and launched a digital marketing campaign to spread the word about its Popcorn Shed and its vegan Mini Pop! gourmet flavoured popcorn range.  As a result, the brand has seen its online sales grow 250% month on month from March to April 2020, and they are up 1200% from April 2019 to April 2020 (month on month comparison). 

Laura Jackson, Director of Popcorn Shed says: “We had to act fast and were forced to focus all our efforts into improving and directing traffic to our online channels and moving to more business to consumer model.  In the first few days after lockdown we had to completely upskill ourselves adapt quickly to reach a different customer.  Suddenly we were learning how to use Facebook and Google adverts, which we had not really used previously.  We redistributed our budget from product development into online advertising and the results speak for themselves”. 

Since its launch in 2016, multi-award winning gourmet popcorn brand, Popcorn Shed has gone from humble beginnings in a garden shed to supplying top retailers including Harrods, Selfridges, etc and exporting to over 20 countries worldwide.

“Customer love popcorn and with all the movie nights in, for the time being, our products are a great snack”.'  Says Laura - Director of Popcorn Shed.

ENDS 

www.popcornshed.com

Twitter: @PopcornShed Facebook | Facebook: www.facebook.com/popcornshed  | Instagram: @PopcornShed

For further information please contact: Caroline Ratner, caroline@carolinecomms.com 

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020

About Popcorn Shed

Launched by cousins LJ and SF, who both gave up high-flying city jobs to pursue their passion for baking and creating, something they've been doing together since they wer old enough to reach the magimix, the entrepreneurial co founders bravely ditched secure, high-paying careers to fulfill their passion to create delicious gourmet popcorn. 

Taking this risk has certainly paid off with the pair seeing big growth, with profits doubling year on year. They have gained listings with well known UK retailers such as John Lewis, Selfridges, Harrods, Ocado and the Co-op.

The first in Europe to launch a fully vegan range of popcorn flavours with their innovative Mini Pop! Range, Popcorn Shed has won a number of awards for their packaging and great tasting products.  

From humble beginnings, in a garden shed, the company is exporting to over 20 countries including Hong Kong, Japan, Portugal, Sweden and France.  

Gourmet flavours:
Vegetarian and Gluten free.

• Salted Caramel - Sea Salted Caramel with Belgian Milk Chocolate (Great Taste award winning 2017).
• Say Cheese! - Cheddar Cheese Popcorn (Great Taste award winning 2018).
• Sweet Cheesus – A mix of Cheddar Cheese and caramel.
• Goats Cheese – Goats Cheese with cracked black pepper.
• Berry-licious - Raspberry and Dark Chocolate Popcorn (Great Taste award winning 2018).
• Butterly Nuts - Peanut Butter Caramel Popcorn with Roasted Peanut Halves.
• Pop N Choc - Chocolate Caramel Popcorn with Belgian Milk Chocolate.
• Pecan Pie - Caramel Popcorn with Roasted Pecan Pieces.
• Cherry Bakewell - Caramel almond popcorn with real cherry pieces.  Based on the famous Bakewell Tart, a classic english dessert.
• Vegan Caramel - A rich butterscotch caramel popcorn made with coconut oil.  You wouldn't even know that there's no dairy!

RRP: £3.50

Available from: Ocado, Amazon, Selfridges, Harrods and  www.popcornshed.com

Mini Pop! flavours: Vegan and gluten free.

 Sweet & Salty - The perfect balance of Sweet and Salty

• Vegan Toffee - The first Vegan Toffee Popcorn in the UK. Deliciously sweet with a butterscotch flavour.
• Sea Salt - Seasoned with a sprinkle of the perfect amount of sea salt.
• Salt & Vinegar - A British classic flavour. Zingy, light and wonderfully tasty.
• White Truffle - Luxury and fragrant lightly salted Truffle Popcorn. A unique flavour for all the senses.