THE COOKAWAY  - WORLD CUISINE RECIPE BOXES FROM EXPERT CHEFS

The Cookaway is an exciting new range of chef-led recipe boxes featuring authentic recipes from around the world to make cooking at home a real adventure.

Bringing families together through the corona crisis. 

Since the Covid-19 pandemic and lock-down in the UK, the business has seen a significant increase in sales as cooking and eating together has become a focus of people's lives, as some people have more time to cook and are seeking something more exciting and fun than their usual repertoire of recipes. 

Nidhi adds: “We launched The Cookaway last autumn to a great response from customers, but since lock-down began at the end of March we've seen a real spike in interest. Not only does The Cookaway offer all the convenience of a home-delivery and access to fresh, healthy and unusual ingredients without having to visit a supermarket, but our boxes bring families and friends together to enjoy the cooking process as much as eating the meal. We've even seen friends and family buying boxes for video cook-alongs and date nights.” 

Delicious adventures at home

The Cookaway is ideal for home-cooks who love to cook, discover and learn - a little different to other recipe boxes which are often focussed on time and convenience. Authenticity, flavour and quality of ingredients are at the heart of The Cookaway which features five chefs who each specialise in different regional recipes from Indian to Italian, Spanish to Japanese, with more cuisines to come. Menus are rooted in their heritage and come with authentic top-quality ingredients so that home cooks can discover unusual and adventurous dishes and learn new techniques.

Flexible menu-based boxes

With no subscription required you are free to order whatever you want, whenever you want, and to try the menus with no commitment giving customers greater flexibility and the option to send a box as a gift. Each box contains one menu rather than a series of individual meals all using healthy, top quality ingredients from trusted suppliers. The full range of menus is always available so you can return to your favourites again and again or try something new. Finally, each recipe is completely transparent with its ingredients meaning that cooks can recreate the recipes for yourself.

A healthy balanced diet

The Cookaway's head nutritionist, May Simpkin, works with the chefs in the development of their recipe to ensure each menu includes plenty of fresh vegetables and a good balance of protein and slow release carbohydrates. She also has developed her own range of Healthy menus for The Cookaway.

Putting joy back into the recipe box experience

The Cookaway launched in autumn 2019, and a new more user-friendly website launched recently alongside two new cuisines Japanese and Spanish. Founder Nidhi Verma says: “We were inspired to launch The Cookaway because we wanted to put the joy of cooking back into the recipe box experience. We've tried to evolve the traditional business model and to create a foodie adventure in a box which appeals to people who enjoy cooking and love to discover world cuisines and learn from chefs they can trust. Our customers love the excitement of taking a journey into different world cuisines, discovering unusual ingredients, and learning new skills guided by our specialist chefs, just as they would from reading a recipe book.” 

How it works

The Cookaway menu is available as a one time menu (for 2 or 4 people) with two dishes as standard and the option to add a side dish. This results in no wastage or storage and provides flexibility for customers to choose the base box with two dishes if they want something quick and easy or add the side dish to make a real meal out of it. 

It is the only brand that offers customers a selection process which is similar to ordering dishes in a restaurant to construct a meal based on how food is consumed in different cultures.  

Pricing

4 person menus start from £5.50pp and 2 person menus start from £7pp. 

Our responsibility 

The Cookaway has dedicated many hours to researching and testing packaging that delivers food in tip top condition without sacrificing the environment. They are always researching new ways to make our packaging more sustainable. This is an ongoing priority for the business.

Currently 100% of the packaging can be recycled through widely available council facilities. 95% of the packaging is made from natural and renewable resources and the remaining 5% is non-composite plastics that are easy to recycle.

About the founder Nidhi Verma - The Indian Cookaway 

Nidhi Verma grew up in the north of India and has lived in the UK since 2005. After a career in marketing and settling in the UK with her husband and two children, Nidhi decided to give up her day job and follow her passion for food by running cookery classes and publishing her recipes.

Nidhi's menus are inspired by the dishes she grew up eating at my grandparents farm in Northern India. She says “We cooked fresh food every day using vegetables picked from the fields and freshly baked bread still warm from the clay ovens. My recipes show that Indian cooking doesn't have to be mysterious or complicated. Just a few simple ingredients combined with fragrant spices can create a real feast.”