Avallen Calvados, the world's most planet-positive spirit, has been awarded two prestigious awards at this year's World Calvados Awards. The bee-friendly Calvados brand has been judged the Best Speciality Calvados in the World and the World's Best Calvados Design – a testament to their brand partners, Wonderworks Communications. The brand also picked up Gold awards for their label design and launch.

Avallen's liquid is fresh, fruity and proudly apple forward in its flavour profile. A Calvados AOC aged in French oak barrels for two years and bottled at 40% ABV with no additives or added sugar, caramel or boisé, it is simply made from over 40 varieties of apples, water and time.

Avallen Spirits is a company with planet positivity at its core. The labels are made from recycled apple pulp (the rest of the pulp is distributed to dairy farmers to feed their herds), using only vegetal dies minimising the impact on the environment. The bottle is one of the lightest on the market, sourced from a glass manufacturer near the Normandy Distillery where Avallen is produced to help reduce the carbon footprint. 

Founders Tim Etherington-Judge and Stephanie Jordan, said:

“We are honoured to have won these prestigious awards on the global stage – recognising both our mission to create a brand that has a positive impact on the natural environment, combined with the creation of the best of flavours and tastes in this competitive market.”

Miranda Hart, Creative Strategy Director and co-founder of specialist drinks marketing agency, Wonderworks Communications, added:

“Steph and Tim came to us with their ambition to launch a category disruptor, with a mission to be the most sustainable spirit in the world. Our role has been to harness their driving brand purpose and idea for the liquid and bring this to life for global consumers. We're absolutely delighted to be recognised with this award.”

The World Calvados Awards are the global awards selecting the very best in all the international recognised styles, promoting the World's best calvados to consumers and trade across the globe.

Avallen Calvados has already been recognised with a number of other awards in its first year of operation, as well as being honoured with inclusion as a brand with provenance in global market and opinion and research specialist, Ipsos Mori's “Global Trends 2020”:

• Drinks Business Green Launch of the Year 2019
• Spirits Business Award 2019 for Innovation in Packaging Award.
• Best Company, Sustainability Spirits Awards, Barcelona Cocktail Art
• Wonderworks Communications won “Master” at the Spirits Business Design & Packaging Masters 2019.

Avallen is distributed in the UK through premium spirits importer and distributer, Mangrove UK. It is available from Fortnum and Mason stores and from online retailers in the UK such as Ocado, Masters of Malt and The Whisky Exchange at and RRP of £35 or through their website.

ENDS

For more information and enquiries, please contact:

• tim@avallenspirits.com
• stephanie@avallenspirits.com
• For Mangrove UK: ellie@flourishmarketing.co.uk/ (07990-548023) at Flourish Marketing
• Tim, Stephanie and Miranda are available for interview upon request
• avallenspirits.com
• wearewonderworks.com

AVALLEN SPIRITS: Avallen Spirits is a company with environment positivity at its core, making calvados from nothing but apples, water and time. Avallen Calvados is completely natural with no additives or added sugar. Avallen's liquid, which is aged in French oak barrels for 2 years, is fresh, fruity and proudly apple forward in its flavour profile.

It is biodiversity that inspired them to build a program to help bee populations around the world with their #BeePositive message, donating  €0.50 of profit for every bottle sold to organisations dedicated to restoring and protecting the most important of insects, as well as commitment to plant 10,000 wild flowers over the next 3 years across the globe in aid of helping our forever declining bee population.

WONDERWORKS COMMUNICATIONS: Wonderworks Communications was co-founded by Sarah Wildman-King and Miranda Hart after they met working on Thailand's biggest whisky brand. It is a specialist full-service drinks branding and creative agency, with a global client base whom they help create transformative brand growth. In addition to Avallen, about which they are so passionate that they now own a minority stake, they work with premium global brands including Jim Beam, Courvoisier, Roku Gin, Mathieu Teisseire and the London Essence Company.