28 May 2020
Bring the Continent to Your Kitchen With Aldi's Taste of Italy Specialbuys This Week

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Aldi

Forget 'When in Rome' - this week, supermarket Aldi is bringing a touch of the continent to your dinner table with its authentic Taste of Italy Specialbuys. With everything from pasta to delightful desserts on offer, and all at everyday amazing prices, be sure to bag a 'pizza' these deals. Available in store from 28th May.

'Gnocch' yourself out with Aldi's Stuffed Gnocchi (£1.49, 400g), available in two flavours: Tomato & Mozzarella or Pesto - top with a sprinkle of Italian Style Grated Cheese (£2.49, 250g), for a tasty main.   

Make sure to pop Aldi's Specially Selected Sardine Fillets in Olive Oil (99p, 115g) in your basket - perfect when grilled, drizzled in lemon juice and accompanied with a fresh salad. Close your eyes whilst indulging in this tasty light lunch and you will almost be able to smell the Amalfi's sea breeze! 

Or immerse yourself in the Continental culture with the classic Specially Selected Piadina Flatbreads (99p, 4 pack). This thin, Italian flatbread is delicious when topped with fresh mozzarella, thinly sliced prosciutto and rocket. Season with a dash of sea salt and a splash of olive oil and you have created the perfect 'pranzo Italian'!

Complete your Italian theme with Amaretti Biscuits (£1.49, 200g) and Cantucci Almond (£1.49, 200g) – delightful cookies perfectly paired with a smooth espresso or fruity dessert wine.  

Available in stores from 28th May, don't let these delicious deals 'pasta' you by!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com

Notes to editors:

Aldi is Britain's fifth largest supermarket with more than 875 stores and 33,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks to 22nd March, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldiwill operate over 1,200 stores.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that's why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won't be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That's Aldi. That's everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it's a right, not a privilege.

 The company's current achievements and initiatives include:

  • Aldi is the UK's lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK's eight biggest supermarkets throughout March 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi's rates of pay are significantly higher than the Government's National Living Wage and also above the Living Wage Foundation's recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldihas been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain. 

Full details of Aldi's awards and achievements are detailed at www.aldi.co.uk/awards

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