Just in time for the warmer weather, supermarket Aldi is launching a special-edition rainbow ice cream with all profits, equivalent to 50p per tub sold, to be split between NHS Charities Together and Teenage Cancer Trust.

Made in Britain, the Rainbow Ice Cream (£1.99, 1L) will be available in stores across the UK from Monday 1st June and throughout summer*. The fun and colourful vanilla and raspberry ripple flavoured ice cream is finished with a rainbow sprinkling of hundreds and thousands.

The launch of Aldi's new Ice Cream is part of the supermarket's ongoing commitment to support NHS staff and volunteers, and charity partner Teenage Cancer Trust who provide specialist care for young people aged 13-24 with cancer. Last month, Aldi launched a limited-edition bunch of Rainbow Tulips to mark International Nurses Day, with all profits split between NHS Charities Together and Teenage Cancer Trust.

Aldi provides NHS staff, alongside Blue Light Card holders with priority access to Aldi stores at all times, along with exclusive access to stores 30 minutes before normal opening times on Sundays.

Sprinkle some love this summer and pick up a tub of Aldi's Rainbow Ice Cream on your next shop. 

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com

*Aldi's Rainbow ice cream will be available in store for approximately 10 weeks from Monday 1st June

Notes to editors:

Aldi is Britain's fifth largest supermarket with more than 875 stores and 33,000 employees.

The company has more than doubled its market share since 2010. In the 12 weeks to 22nd March, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that's why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won't be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That's Aldi. That's everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it's a right, not a privilege.

 The company's current achievements and initiatives include:

• Aldi is the UK's lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK's eight biggest supermarkets throughout March 2020.
• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
• Aldi's rates of pay are significantly higher than the Government's National Living Wage and also above the Living Wage Foundation's recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi's awards and achievements are detailed at www.aldi.co.uk/awards