May 2020 – Clementine Com is delighted to announce that it will manage the UK PR and communications strategy for Don Papa Rum, a premium aged small batch rum from the Philippines, now enjoying global success.

Distilled and aged for over seven years in American oak barrels on the island of Negros Occidental (known locally as Sugarlandia), the pure, original Negros sugar cane is the foundation for Don Papa Rum's long, rich-textured finish and flavours of vanilla, honey, and candied fruits. Launched in 2012, the main range includes Don Papa Rum 7-year-old and the super-premium Don Papa Rum 10, as well as annually released limited edition Cash Finishes and Canisters.

Clementine will launch a consumer and trade media campaign, reinforcing the brand's credentials as the world's first, much-loved, premium single island rum from the Philippines, building Don Papa Rum's profile and history within the UK.

Clemence de Crecy, Founder of Clementine Communications says, “We are thrilled to have such an exciting new client on board, Don Papa Rum is a brand with incredible flavour and design credentials that we are very proud to represent. We are looking forward to driving media awareness to the magic of Don Papa Rum and delivering excellent coverage that will benefit their business.”

Cristhel Molina, UK Marketing Manager at Don Papa Rum says, “We are extremely excited to begin work with Clementine Com. During a competitive pitch process, Clementine Com demonstrated the best understanding of the Don Papa Rum philosophy and showed a clear strategy that is the best for our brand ambitions in the UK.”

Don Papa Rum will join the Clementine Com portfolio of lifestyle and luxury brands, which include Château de Pommard, Domaine Clarence Dillon, Franciacorta, Small Beer Brew Co., Glen Moray Whisky, St-Rémy Brandy & more.

The account will be managed by Rachel Brooks with support from Joshua John.

For further information on Don Papa Rum please visit www.donpaparum.com