Drynks Unlimited launch range of British 0% beers and ciders

Drynks Unlimited, an innovative British drinks business focused 100% on producing the best 0% drinks, is adding TWO new drinks to its range of British alcohol-free premium craft beers and cider, just in time for summer BBQ season.

Quality has been an issue in the past with no and low alcohol drinks but Drynks Unlimited has fixed this with its range of Smashed beers and ciders. These 0% drinks taste so good, you wouldn't even know there was no booze in them!  This summer it is launching a Smashed Berry cider and a Smashed Pale Ale ready for a British summer which looks set to be enjoyed at home.

In these unprecedented times where we all need to stay at home and keep safe, it's even more important that we balance the amount of alcohol we're drinking. Swapping in an alcohol-free drink here and there is a great way to manage your health & wellbeing while still enjoying a great-tasting drynk. All Smashed drinks are vegan, gluten free (where possible), low in sugar and contain less than 100 calories.

These two new drinks complement its recently launched Smashed Lager, Smashed Citrus beer and Smashed Cider that all taste just as good as their alcoholic equivalent. These are the first British-brewed 0% beers and cider and they use contemporary craftmanship in a state-of-the-art alcohol-free brewery to gently remove alcohol from premium craft beer and cider, creating a 0% drink that is truly sessionable.

With nearly half (48%) of people considering themselves as 'flexi-drinkers' who switch between alcoholic and non-alcoholic drinks, the time has never been more right to say cheers to a cold Smashed beer or cider.

Drynks Unlimited's Smashed range uses the finest British ingredients to create authentic tasting beers and ciders and then the alcohol is gently removed in a low impact cool vacuumed environment which maintains the same bubbly, personality, character and flavour of the full alcohol version.

The team at Drynks have spent years perfecting a range of delicious drinks for people looking for a quality alternative to an alcoholic drink.

Richard Clark, founder of Drynks Unlimited said: “Our Smashed range of truly 0% beers and ciders has to be tasted to be believed. They taste so good you wouldn't even realise they don't have any booze in them.

“In these challenging times when we're staying at home to drynk, choosing an alcohol-free option that delivers on taste is a great way to have fun but stay healthy. 

“Our drinks geniuses have carefully crafted the Smashed range to allow people to have a great night. Whether you're looking to reduce your alcohol intake as part of a healthier lifestyle, or if you just want a great-tasting alcohol-free drink you can 'swap in' we've got you covered.”

Drynks Unlimited recently appeared on Dragons' Den and received an offer from Sara Davies. Peter Jones stated; “I was quite surprised because I didn't think it'd taste even close (to an alcoholic drink) but I'm quite surprised how close that is.” Deborah Meaden said: “That tastes…really good!”

Smashed drinks don't compromise on ingredients, process or equipment to create vegan-friendly, gluten-free (where possible) drinks. All Smashed drinks are available in both 330ml bottles and 300ml cans, with a NEW 660ml Smashed Lager bottle which is great for sharing with friends.

The 330ml Smashed bottles and cans have a RRP of £1.99 and are available in Booths supermarket as well as online at www.drynks.co.uk, Zeroholic.co.uk, Drydrinker.com (exclusive Smashed Lager 660ml) and a range of local independent retailers across the UK.

We may be all about the 0% but we are 100% focused on creating a collection of alcohol-free drinks.

Check us out on www.drynks.co.uk and on social @drynkssocial

PRODUCT BACKGROUND

Smashed Pale Ale Launching June 2020

Smashed Pale Ale is light and refreshing, a fusion of the traditional and modern. Caramel and hints of Toffee and finished with a modern American hop providing Tropical and Passionfruit notes. 

Smashed Berry Launching June 2020

A purple berry coloured sparkling fruit cider with a fruity, fresh, clean nose with hints of English cider. The taste is sharp and refreshing with a perfect balance of sweetness backed up with a strong summer berry flavours followed by hints of English cider and a firm cider astringency to finish.

Smashed Lager

Smashed Lager is a refreshing pale gold lager beer with a clean taste which perfectly balances with hint of barley malt, complex aromatic floral notes and a mild hoppy bitterness. Available in 330ml can and bottle as well as a 660ml sharing bottle (660ml bottle available exclusively on DryDrinker.com)

Smashed Cider

Golden, slightly opaque sparkling liquid with a fresh inviting aroma of English apples. The taste delivers pure refreshment with a perfect balance of sharpness, sweetness and bite. The initial refreshing upfront green apple taste is perfectly complimented with a great mouthfeel and a satisfying astringent mature English cider finish.

Smashed Citrus

A pale gold sparkling liquid with fresh, clean aroma expressing English malt, hints of hop and a touch of citrus. The taste has been crafted for pure refreshment and has pleasant malty base which has a perfect balance and sessionability. The product has great mouthfeel and a hint of sweetness pairs perfectly with the slightly sharp citrus notes in the aftertaste.

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For media information, samples or questions please contact:

Vickie Rogerson at North PR

Tel: 07951 602410

Email: vickie@northpr.co.uk 

Drynks background

Drynks Unlimited is a British drinks business that focuses 100% on producing 0% drinks. Its mission is to create a portfolio of alcohol-free brands that deliver an authentic, natural taste that will let drinkers forget that they aren't drinking something alcoholic.

It is the only UK drinks business to invest in a state-of-the-art cool vacuumed distillation kit which gently dealcoholises full-strength drinks. This produces delicious alcohol-free drinks that taste just as good as a quality alcoholic version.

The business was founded in 2017 by ex-Halewood marketing director and drinks industry expert Richard Clark who had a burning desire to create the best alcohol-free drinks portfolio on the market. He spotted an opportunity to build a company of drinks experts with the sole purpose to develop great-tasting alcohol-free drinks that give anyone not wanting to drink booze a real choice. In true entrepreneurial style, Clark sold his house and car and invested a substantial amount of his savings into making his dream a reality.

Under the overarching banner of 'Rethinking Drinking' the business is creating a new premium range of brands for the significant and ever-increasing numbers of consumers who are looking for a quality alternative to an alcoholic drink