Tempo® is the first brand dedicated to sports nutrition for the 50+.

A new unique range of 'active nutrition' protein products specifically formulated for the over 50s.

Our population is ageing: the Office for National Statistics report in 2019 estimates that by 2050, one in four people in the UK will be aged 65 years and over – an increase from approximately one in five in 2018. But those extra years are increasingly likely to be spent in poor health. 

While awareness is high regarding the increasing risk of cardiovascular disease, cancer and dementia with age, muscle loss and frailty are seen as a normal part of the ageing process.

We begin to lose muscle mass at a rate of 3-8% per decade from the age of 30, but the decline accelerates from age 50. This loss of muscle mass is of critical importance because it can drastically affect quality of life. Simple actions like getting out of a chair or walking downstairs without falling become more difficult. 

The decline in muscle mass is coupled with changes in muscle tissue as we age, resulting in a greater loss of muscle function than would be predicted by the loss of muscle alone. A study showed that between the ages of 35 and 85, around 12% of muscle mass was lost but this corresponded with almost a 40% decline in muscle strength (Ferrucci el al, 2012). Resistance exercise can help to mitigate these losses of muscle mass and strength, more so if we give our bodies sufficient protein.

Muscle weakness in older people is associated with significant excess annual costs for health and social care in the UK of around £2.5 billion. 

Current UK dietary recommendations for protein intake are set at 0.75g/kg body weight each day, regardless of age. That's 60g for someone weighing 80kg, with a chicken breast providing around 20g. 

Studies suggest around 1.2-1.5g/kg body weight per day may be more appropriate for over 50s, combined with regular resistance exercise, to help reduce the risk of Sarcopenia. For our 80kg example, that's 120g of protein per day – double the current recommendations.

What does protein actually do?

We use the protein we eat to support the growth and maintenance of our muscles and bones, as well as to make skin, hair, nails and vital components of our metabolism. Protein is an essential nutrient! 

The role of protein in muscle health is critical for those who are looking to develop their muscle strength and those looking to maintain their muscle. Muscle maintenance is critical for the over 50s and those who are dieting.

When you're eating fewer calories with the aim of losing weight or body fat, eating a higher protein diet can help. When you lose weight, you inevitably lose a mixture of body fat and muscle. Eating a higher protein diet, ideally combined with some resistance training, can help to reduce the loss of muscle when dieting. We want to hang onto as much of our muscle tissue as we can, as it helps to maintain the metabolic rate, which tends to fall when we lose weight, because when you lose weight, there is literally less of you for your body to keep alive.  

Source of protein

Meat, fish, dairy foods and eggs are great sources of protein and these animal-derived foods have been shown to deliver the highest protein quality. This means they contain all the essential protein components that the body needs (these components are known as amino acids, of which 9 are essential and cannot be made by the body so must be consumed as part of the diet). They're also more digestible than plant-based protein sources.

Plant-based proteins can be found in beans, lentils, soya products like tofu and tempeh, nuts, seeds (quinoa is actually a seed and not a grain) and in small amounts in bread, pasta and other grains. With the exception of quinoa and soya, most plant based proteins do not individually provide all 9 essential amino acids. They are also less well digested than animal-derived proteins and so less of the protein they contain is available to help support muscle preservation or growth.

Ageing and appetite changes

As you age, your appetite starts to decrease, and your body digests food more slowly. That can make you feel fuller longer and curb your urge to eat. It can then be very difficult to consume the foods you need to maintain your dietary requirements and a healthy lifestyle. To consume 120g of protein per day through meat or plants can be challenging, but that's where Tempo Nutrition (rrp. £26) comes in. Packed with protein and containing a unique blend of nutrients (Actimax®), Tempo is a tasty refreshing drink that delivers a daily protein boost. Backed by science and proven to deliver health benefits, keeping the 50+ active and strong. Available in chocolate or strawberry flavour, Tempo delivers 21g protein per serving with no added sugar or salt and is low calorie.

Tempo has been developed by Nic Aylett and Claire Baseley, both Londoners who are passionate about supporting older people to lead healthy and active lives. Nic, 46, started the company because of his own interest in keeping fit, staying healthy and strength training, which he has been doing for 15 years. Claire is a highly qualified and experienced Registered Nutritionist specialising in sports nutrition and nutrition for over 40s. Claire has worked with many food brands including Selfridges, Virgin Active, Ella's Kitchen and Food Unwrapped.

Tempo is available from Amazon and also www.temponutrition.com

Web: www.temponutrition.com

FB: facebook.com/temponutrition

Insta: tempo_nutrition

For samples, interview requests, please contact: suzannenoblemail@gmail.com, 07957 371840

Health benefits

– Vitality
– Strength
– Energy release
– Bone support

Product facts

– Available in chocolate and strawberry flavour

– 420g / 434g per pouch

– 14 single servings per pouch

– 21g protein per serving

– No added sugar 

– No artificial colours or preservatives

– Low fat/saturates

– No added salt

– Suitable for vegetarians

– Mix with water or milk 

– Daily protein boost

Ingredients

Whey Protein Concentrate (Milk, Soy), Whey Protein Isolate (Milk, Soy), Actimax® (Magnesium Sulphate, Potassium Chloride, Vitamin C (Ascorbic Acid), Ferrous Citrate, Vitamin E, Zinc Citrate, Vitamin B3 (Niacin), L-Selenomethionine, Vitamin B5 (Pantothenic Acid), Manganese Citrate, Copper Citrate, Vitamin B12 (Cyanocobalamin), Vitamin D3, Vitamin A (Acetate), Vitamin B6 (Pyridoxine HCL), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamine), Potassium Iodide, Chromium Chloride, Sodium Molybdate, Biotin, Folic Acid (Folacin)), Flavouring, Choline Bitartrate, Stabiliser (Xanthan Gum), Sweetener (Sucralose).

Accreditation

Tempo® is produced and manufactured in the UK under the accreditations ISO 22000, Informed-Sport and Informed-Choice.

https://www.informed-choice.org/  https://www.informed-sport.com/
https://www.iso.org/iso-22000-food-safety-management.html

Customer stories

Rahul, Age 49

I've been having protein shakes for years being a regular runner and having a vegetarian diet. Having signed up to my first marathon I thought I would try a different brand targeted at my age group (which is rare to find) and something that would work alongside my training and nutritional needs. I'm so pleased I made the change. Tempo's chocolate shake is simply delicious, tastes clean and healthy.

Barbara, 79

As I suffer from osteoporosis I have to exercise regularly which sometimes drains me of energy so I was very pleased when a friend recommended Tempo. It really has helped me, giving me the extra strength I need. It tastes good too. I also use it as a replacement for using Slimfast as it has far less calories.

James, 55

Now that Im over 50 Im far more aware that I need to be more active and watch what I eat. My local gym had an event one weekend showcasing new products, which is where I came across Tempo. I now have a shake mid-morning every day and have a much better understanding on what my body needs as I age. It's also refreshing to see a 50+ product that is modern and interesting.