A cakemakers in Leicester, set up by husband and wife in 2019, today announced it will match every single purchase of their cakes with a like for like donation to feed frontline NHS workers across the nation.

Positive Bakes, which prides itself on its ethical ethos and allergen-free plant-based cakes, says it hopes their brownie trays, granola bars and other cakes will not only provide sustenance and energy to exhausted NHS workers, but also provide an uplifting surprise treat during their long shifts.

The food brand was originally set up by husband and wife team Aatin and Helen Anadkat in 2019 to supply the food service sector, but due to the outbreak of COVID-19 they have accelerated the launch of their consumer brand Positive Bakes.

With the nation coming together through the crisis, they hope they can turn the growing gifting trend they are seeing on their website into a way to allow all their customers to show their appreciation for the dedicated and hardworking NHS frontline staff and NHS volunteers.

Aatin explains: “The idea came about when we saw the influx of gift and care package orders with positive and loving messages via our site. It reminded us that family, friends and community are still very much at the centre - just in a different way.”

“We thought about what we could do to support the community and how great it would be for the entire frontline NHS Staff and every NHS volunteer to receive a donation of cake from us to show our thanks and remind them that they along with so many others right now are our heroes who definitely deserve a treat!”

The couple have always put sustainability and low environmental impact at the heart of their business and are now focused on supporting the wider community at a time when unity is paramount.

Helen added: “We also hope it will also allow us to create employment opportunities for many people in the food service sector and the wider supply chains who are really struggling right now. Above all else we want people to feel positive and realise through all our actions we can have a great impact on our communities and make a difference.”

Positive Kitchen & Co will match every single purchase made on their website www.positivebakes.co.uk like for like and donate on customers' behalf to the NHS front line staff and volunteers. Customers can order online and expect next working day delivery subject to demand.

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Contact Yvonne Winborn PR on 07970 286115 yvonnewinborn@gmail.com for more details & images.