Minor Figures is a cold brew coffee startup, intent on innovation, who are revolutionising the way we drink coffee.

Minor Figures' web shop  (www.minorfigures.com) is filled with long life Oat Milk, Organic Oat Milk, Ground and Whole Bean Coffee, and CBD (for anyone who really needs to chill out); for every sale online, Minor Figures will also give 5% of the order value to a coffee shop of the customers choice to give them a virtual coffee customer throughout this period of uncertainty. 

As part of their ongoing efforts to help their friends who are sweating hard from the financial impact of COVID19, Minor Figures are launching FREEDAYS. Here's the idea: if a customer orders any coffee with Minor Figures Oat M*lk, it's completely free to the café. Minor Figures will pay for their drink. Allowing cafés to offer everyone free Oat M*lk Coffees.

Kindly note, this initiative is currently only available in part of the world where it is safe. To their friends in locked down areas, or where social venues have been asked to stop operating, Minor Figures want cafés to hang in there - they plan to keep FREEDAYS running once doors are open again, helping to take a little pressure off the register as cafés get back to their feet.

March 2020 saw the East London based entrepreneurs launch their creamy vegan oat m*lk with a new organic ingredient list to Ocado, cafés and shops nationwide (RRP £2.00 per 1L carton). Already popular at the best coffee shops around the UK, and now even globally, the organic oat m*lk was devised to make the most of Minor Figures' coffee; aware that cafés around the world are increasingly looking for both plant based and organic alternatives, the sustainability-minded business has spent years developing the recipe to offer the same high performing oat milk in organic form and it's the first alternative milk to successfully achieve the same stability for froths and foams that baristas look for.

Containing only 100% certified organic ingredients, the Soil Association accredited, Minor Figures Organic Oat M*lk is designed to enhance the true and unique flavours in high quality roasted espresso. It produces a silky micro-foam when steamed, making it ideal for baristas needing a plant-based milk alternative. Add to any roast profile or origin, and experience the truest characteristics of your espresso, while adding natural sweetness, density and balance.

Co-Founder of Minor Figures, Stuart Forsyth comments, “Our eco-friendly Organic Oat M*lk, has been designed specifically to be the perfect complement to your coffee. Given our background in specialty coffee wanted to design and develop a product that would allows baristas to easily enhance their customers coffee drinking experience.”

From their background in specialty coffee, Minor Figures have developed an organic oat m*lk for professionals, which coffee fans can take home or request in their preferred café. Made with quality ingredients, this oat m*lk is also delicious in your cup of tea, smoothie or morning cereal. It doesn't split in acidic espresso, staying beautifully creamy.

The oat m*lk is suitable for vegans and those with nut allergies and there's no added sugar, the oats lend their own sweetness. Dairy really isn't a requirement for a good coffee anymore; in fact none of Minor Figures' coffee contains any dairy. Find Minor Figures Organic Oat M*lk in cafés nationwide, as well as with Ocado, Holland & Barrett, Abel & Cole, Whole Foods Market, Planet Organic, As Nature Intended, Sourced Market and nationally via www.minorfigures.com.

NOTES TO EDITORS

• Organic
• Dairy Free
• No Added Sugar
• Suitable for Vegans
• Suitable for Nut Allergy Sufferers
• Soil Association accredited
• Made in East London

ORGANIC OAT M*LK STOCKISTS

• Ocado
• Holland & Barrett
• Abel & Cole
• Whole Foods Market
• Planet Organic
• As Nature Intended
• Sourced Market
• minorfigures.com

CAFES AND HOTELS

• Bulldog edition at the Ace Hotel
• Workshop
• Ozone
• Grind
• Curators Coffee
• Nude Espresso
• Press Coffee & Co
• Many more across the UK and globally 

ALSO IN THE MINOR FIGURES RANGE

• Nitro Canned Cold Brew – Black; Mocha; Latte  
• NEW Nitro CannedChai
• CBD Tincture; CBD Tincture – Peppermint Edition
• Groundand Whole Bean Double Origin Coffee
• Barista-Quality Oat M*lk 1L& NEW Organic Oat M*lk 1L
• Chai Concentrate 1L
• Minor Figures Merch – KeepCups, Beanies, Tees, Sweatshirts, Surfboards you name it

For more information, please visit www.minorfigures.com

Minor Figures Biography

Founded in the summer of 2014, the Minor Figures team have been working in speciality tea and coffee for over a decade in various guises. Stuart Forsyth headed up KeepCup's European operation and met William Rixon in 2018 when he was charged with bringing the business to the UK. Will was a seasoned barista who spent several years as a touring jazz trumpeter. Third founder, Jonathan Chiu, is a former Managing Director of Make Mine a Builders, where he took pride in shaking up the traditional tea category.

Stuart developed a cold brew habit in California and decided to bring it back to the UK, by 2014 a couple of pioneering coffee shops had started making their own but there was a gap in the market for ready-to-drink cold brew with quality at its core. In steps Minor Figures. Their journey has led them to make barista-favourite oat milk, source the very best in coffee from around the world, shake things up with CBD designed for coffee lovers and become a name synonymous with great design, awesome taste and unrivalled quality.

Find Minor Figures on social media:

Twitter: https://twitter.com/minorfigures 

Facebook: www.facebook.com/minorfigures 
Instagram: www.instagram.com/minorfigures  

To request samples or interviews, please contact Right Hand PR:

Alex Godfrey: alex@right-hand.co // 07739 804 670