In time for pancake day on 25th February, Waitrose & Partners has exclusively launched first-to-market, ready-made vegan pancakes from Squeaky Bean.  

With veganism at an all time high, searches for vegan pancakes  in January on Waitrose.com are up a staggering 1,385% compared to January last year. The new brand has also proven very popular with online shoppers with searches for Squeaky Bean up over 90%. 

• Squeaky Bean Vegan Fluffy American Pancakes are made with soya and are a delicious vegan alternative to the classic stacking pancakes with a delicate light fluffy texture and a beautifully sweet finish. 
• Squeaky Bean Vegan Original Sweet Pancakes are made with soya and are the perfect option for those craving a crêpe, drizzle with lemon and sugar for a classic pancake day treat. 

Charlotte McCarthy, Vegan Buyer at Waitrose & Partners says, “Shrove Tuesday is always a favourite with our customers and this year we wanted to make sure everyone had a ready-made delicious pancake to eat. Whether you have them swimming in maple syrup and facon or go classic with lemon juice and sugar - our vegan customers won't be missing out on their sweet treat this February.” 

Squeaky Bean pancakes are available exclusively on Waitrose.com and in shops or if you are making your own vegan pancakes get some inspiration here.
 

For further information please contact:
Claire Earley
claire.earley@waitrose.co.uk
T: 01344825793 M: 07764676379