LONDON – 2020

Food-to-go manufacturer Zinda Foods announced a significant step in the growth of the business as they roll out across 60 more TESCO stores across the UK. Since launch, ZINDA has quickly established itself as an innovator in the ready-to-go category, with the award winning AirWraps®, the UK's only palm oil free wrap. Testament to the rapidly growing sales enjoyed to date, TESCO have increased shelf presence for ZINDA by rolling out across additional stores.

The range boasts many health credentials, appealing to consumer tastes and demands for better quality produce in the convenience sector. The AirWrap®, is handcrafted with natural ingredients; no preservatives; no palm oil; with a texture thinner, lighter and softer than the traditional wraps found on UK supermarket shelves. The range boasts no red traffic lights with each AirWrap® achieving optimal energy balance - low calorie, high protein with one or more of your five a day.

Speaking about the roll-out, Founder Anishya Kumar said;

“We were initially listed with 62 Tesco stores around London in January 2019, it was a trial period, and this recent development is wonderful validation for us as a growing business. This roll out means we can offer many more customers access to delicious, healthy, and above all great quality alternatives to the traditional lunchtime fare.”
The listed variants as part of the Tesco meal deal include:

▪ Classic Chicken Caesar AirWrap®

Tender chicken tossed in a creamy Caesar dressing with black olives, Parmesan flakes, bell peppers, lemon zest and crisp spinach

▪ Mediterranean Feta Cheese AirWrap®

Greek Feta cheese tossed with bell peppers, olives, onions, apricots, zest of lemon & mint and crisp spinach

▪ Moroccan Chicken AirWrap®

Classic aromatic Tagine sauce with warming spices of nutmeg & cinnamon and crisp spinach.

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For all media enquiries, image or sample requests, please contact Gillian Wright at Tremplin Marketing on: gillian@tremplinmarketing.com or on +44 7454 735 346

Notes to Editor

▪ Anishya moved to the UK from India in 2007 but longed for the fresh, wholesome meals of her native India. She decided to create a business to disrupt the ready-to-go category, and so Zinda Foods was born

▪ Airwrap® – nutritional comparison – The Airwraps are made with wheat flour fortified with iron, folic acid & VitB12 compared to commercially sold tortilla. It is the only wrap base in the UK to have no palm oil, no preservatives, no trans fat, butter or lard

▪ Zinda's AirWrap® was recognized and awarded a Sammie for Most Innovative Sandwich Product by the British Sandwich Association in 2017, described by the judging panel as a “game changer” and “good alternative to the tortilla

▪ Zinda Foods operates out of their own BRC Accredited premises, employing 12 staff

▪ In addition to the London stores selling Zinda Foods, Tesco customers in major metropolitan cities and towns including Abingdon, Amersham, Barrow-in-Furness, Basingstoke, Birmingham, Bolton, Bournemouth, Bridgend, Bristol, Cambridge, Coventry, Cardiff, Exeter, Gateshead, Glasgow, Guildford, Haverfordwest, Havant, Hull, Leeds, Milton Keynes, Norwich, Oxford, Plymouth, Slough and Swansea will be able to buy the palm oil free filled wraps from October 26

▪ Sales will also continue in selected stores across the capital.