A quarter (24%)* of the nation admit they want to improve their diet to enhance their overall gut health, Waitrose & Partners has introduced a 'Love your Gut' range to support customers with this choice.

In addition to the current range of products that are known for being good for gut health, a selection of new products with clear gut health benefits to help shoppers make smart and informed choices are being launched. Developed by nutritionists, these include two delicious soups – available now – and two Kefir drinks which will arrive online and in stores in March.

Available in two flavours, the soups support a healthy and balanced digestive system thanks to the active ingredient, chicory inulin. The tangy and fresh Carrot, Apple & Tumeric Soup with Cider Vinegar is a delicious blend of carrot, apple, coconut milk and cider vinegar finished with a sprinkle of turmeric, while the hearty and nourishing Multigrain Soup is made from chickpeas, millet, pearl barley and lentils in a rich and savoury tomato sauce.

The two new kefir drinks support a healthy and balanced digestive system* and will be part of Waitrose's new range. Available in two refreshing flavours - Mango & Passionfruit and Strawberry with a hint of Elderflower - both drinks will carry the Good Health logo and are a good source of calcium and protein.

As reported in the latest issue of Waitrose & Partners Health magazine, “The microbiome is having its moment”. Gut health is increasingly popping up on shoppers' personal health agenda and shoppers are faced with a range of probiotics and advice on how to nourish their gut.To help customers with ways to improve their gut health, and also tackle the - sometimes confusing - terminology, Waitrose & Partners nutritionist Jo Lunn shares her top tips:

• Prioritise calcium to support your digestive system (700mg a day is advised for adults aged 19-64: 200ml milk contains 250mg and 100g steamed tofu contains 510mg)
• Aim for 12g of wheat, barley and oat fibre a day (found in wholemeal bread and porridge). It improves your digestive health
• Boost your intake of chicory inulin. Added to many products, it's a type of fibre that improves stool transit time, supporting a healthy gut. Sprinkle Waitrose & Partners Milled Golden Flaxseed with Maca, Cacao & Chicory Inulin onto your daily porridge or smoothie

Keywords to look out for:

• Probiotics: Anything that contains live bacteria – for example, live yogurt or fermented or vinegary food
• Microbes: Microorganisms, especially bacteria, aka gut flora in the stomach
• Bioavailability: The proportion of a substance that enters the circulation and has an effect when introduced into the body

ENDS

For more information Contact Waitrose press office at Waitrose@z-pr.com or 020 7287 5006

NOTES TO EDITOR

*Claims approved by EU Legislation

Product information:

Waitrose & Partners Carrot, Apple & Turmeric Soup 400g - £2.00

Waitrose & Partner Multigrain High Fibre Soup 400g - £2.00

Launching in March

Waitrose & Partners Kefir Strawberry with a hint of Elderflower Cultured Milk Drink 300ml - £1.50

Waitrose & Partners Kefir Mango & Passionfruit Cultured Milk Drink 300ml - £1.50

*Research conducted by YouGov Plc on behalf of Waitrose Health magazine among 2010 adults (aged 18+ across all UK regional) in June 2019.

For further information please contact:
Claire Earley
claire.earley@waitrose.co.uk
T: 01344825793 M: 07764676379