08 Nov 2019
Mainbrace Rum Launched as the First to "Splice" Rum from Guyana and Martinique

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Mainbrace Rum

Mainbrace Rum is a premium blend of rum from Guyana, near the banks of the Demerara River, and a French Agricole from Martinique – it is the only rum in the world to blend the two styles to give a unique taste. Launched at RumFest 2019, it is now officially available!

Mainbrace Rum is a unique golden spliced (not spiced!) rum crafted with a premium blend of unaged agricole from Martinique and rums aged between 2-5 years from 3 stills on the banks of the Demerara River in Guyana.

Its name hails from the naval tradition known as “Splicing the Mainbrace” born from courage, loyalty, and teamwork. In the heart of battle, a brave team of sailors would “splice the mainbrace” if the mainbrace was damaged, in order to save the main mast of the ship. This difficult but vital task was rewarded with a double ration of rum to celebrate. Nowadays, it is a naval tradition to make a toast to “the Queen – God bless her” at a celebration.

Mainbrace Rum was launched at London's RumFest 2019 in October, where fellow rum enthusiasts were given the first opportunity to experience the complexity of flavours that makes our premium rum unique. Mainbrace Rum sold its first bottles of rum at RumFest through the Whisky Exchange. Following this success, we created a bespoke rum punch for the launch of the newly renovated Punchbowl and Ladle in Penelewey, Cornwall. Bottles of Mainbrace are now available at selected bars in Cornwall, and on Drink Finder.

Following this resounding success, we are pleased to invite you to “splice the mainbrace” at our press launch party on Wednesday 4th December at Brand Exchange, a private members' club in the City of London. Join us to learn all about this unique rum over some complimentary cocktails and nibbles.

Please RSVP by emailing hello@mainbracerum.com.  

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About Mainbrace

Traditionally crafted with a modern twist, Mainbrace is a unique golden 'spliced rum'. A premium blend of unaged agricole from Martinique and a unique selection of 2-5-year-old rums from 3 different stills in Guyana. A saying synonymous with celebration, "Splice the Mainbrace" was born from courage, loyalty and teamwork. It embodies the spirit of celebrating a hard-won victory.

Originating in the heart of battle, a brave team of sailors would attempt to "splice the mainbrace" if it was damaged to save the main mast of a ship - a difficult, but vital task. If they succeeded, they would be rewarded with a double ration of rum to celebrate along with a toast to “the Queen – God bless her”. The sweetest victories always come after the hardest of battles.

Spliced not Spiced

Mainbrace is produced using locally sourced sugar cane as well as traditional pot and column still distillation. The same methods and stills were used to create rum for the British Navy as far back as 1732. We believe our rum speaks for itself and that is why there are no sweeteners or colourings added to our blend. It is not a spiced rum as there are no spices added either.

Guyana

Our blend originates from Guyana near the banks of the Demerara river in 1670, a region that's home to its own eponymous variety of rum. Ours is crafted with rums aged between 2-5 years from 3 different stills, all bringing their own unique character and natural sweetness to the blend.

  • The first part of our blend comes from a double wooden pot still in Port Mourant. These stills have been making rum for the navy since the 19th
  • The second part is from the wooden Coffey still originally found at the Enmore Sugar Estate. This is the last still of its kind in the world.
  • The final part of our blend comes from an original four column French Savalle still, dating back to the 18th

Martinique

The agricole part of our blend comes from La Favorite in Martinique, which was established in 1842 and is well-known for their punchy agricoles even at low ABVs. The initial earthy textures you experience when sipping Mainbrace can be attributed to this distillery. The distillery is powered on a closed loop system that uses the excess fibres (bagasse) of sugar cane to fuel its furnaces. These then create the steam to distil their Rhums making the distillerie extremely sustainable. In fact, they are the last distillery in Martinique still working purely from steam.

Making Mainbrace

The idea of Mainbrace Rum began at The Ferry Boat Inn, in Helford Passage, Cornwall. The Haigh family, observing the historic surroundings mixed with modern river-goers at The Ferry Boat, decided to make a drink that reminds people to celebrate the small moments with friends and family. 

The Haighs decided to create a rum that could be enjoyed both as a sipping rum or in a cocktail. They enlisted the help of Liam Jones, Bar Manager at the Ferryboat Inn at the time, and set about canvassing mixologists and rum fanatics in London and Cornwall to come up with a new flavour profile missing from the market.

Over the following 18 months the Haighs and Liam tested various blends of flavours, eventually settling on the current blend which captures the punch of an Agricole with the sweetness of a Guyanese rum – two styles never before put together i.e. a splicing of two rums to make one. This splice of two rums got us thinking, and, knowing the old saying of “splice the mainbrace”, we thought it perfectly encapsulated the product and spirit of the rum. With that, Mainbrace Rum was born! It was bottled in early October 2019 in London, just in time for RumFest 2019.  

Notes to Editors:

If you would like to receive more information about Mainbrace Rum or any high res images, please contact Georgie Hackett at +44 (0)20 7389 9404 or email georgie@mainbracerum.com

Mainbrace is on sale at the retail price of £36.99. It can be found on Drink Finder. Or email liam@mainbracerum.com to order your own bottle.

For more information, please visit www.mainbracerum.com.

Instagram: @mainbracerum

Twitter: @MainbraceRum

 

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