06 Sep 2019
In eager anticipation of all the tries, scrums and line outs in Japan, rugby fans, fitness fanatics and peckish people all over the UK will love these limited edition, rugby shirt shaped packs from Kings, the UK's number one Biltong and Jerky brand.
Kings was founded by international rugby players and promises to keep meat eaters and vegans alike satisfied with their high protein snacks.
Available in Biltong, Wagyu, Jerky, Salmon, Bacon and Veggie, the Kings rugby shirt-shaped packs will be stocked in Sainsburys and five major UK retailers.
Kings has also signed a three-year partnership with England Rugby to be its official meat and protein snack supplier.
The limited-edition rugby packs will be available throughout the men's Rugby World Cup in Japan, kicking off on the 20th September, with the final on the 2nd November. The campaign will then continue to run during the 2020 Six Nations tournament, which starts in February.
The England Rugby partnership also includes the HSBC World Rugby Sevens in 2020, and the Women's Rugby World Cup in 2021, with further retail and marketing activity planned.
Kings founder Charlie Simpson-Daniel comments: “The England red rose emblem holds a special place in our hearts. This campaign celebrates the brand's heritage and it's the perfect vehicle for reaching new consumers who are yet to hear the Biltong and Jerky gospel.”
“We're planning a major marketing and social media campaign around the partnership and we're looking forward to seeing how the products are received by consumers across the UK in the 7000+ stores they're available in. Make sure you give us a follow and share your World Cup posts by tagging us @kingselitesnacks!”
ENDS ————
For further information, images and media interviews please contact Rachel Clark on rachel@wrappedpr.co.uk or 07557 400973
About Kings Elite Snacks
Kings Elite Snacks is a York based snacks company founded by international rugby players. Kings is the official meat and protein snack supplier to England Rugby and supplies to all major UK retailers. Kings Elite Snacks was acquired by global snacks brand New World Foods in 2015.
