For immediate release

Organic dairy brand Yeo Valley has unveiled two new additions to their 'Little Yeos' range of children's yogurt.

The new 340g Little Yeos Big Pots are available in Tesco and Ocado from 5th August and come in Strawberry flavour and Natural.

The Natural fromage frais contains no added sugar, while the Strawberry flavour is made of fromage frais, real fruit puree and concentrated grape juice.

Yeo Valley Brand Manager Tor Crockatt said:

“These big pots of organic fromage frais make a great addition to our existing range.

“We created the Natural fromage frais Big Pot with milder cultures, to encourage little taste buds to enjoy the flavour of Natural yogurt and form healthy eating habits for life. It's perfect for weaning, but also great for growing appetites too.”

“Our best-selling 6 pack flavour, Strawberry, will get its very own big pot too.”

“This exciting new innovation for the kids' yogurt category will also give parents the choice of buying a children's fromage frais in a format that uses a third less plastic than our 6 packs. This bigger format gives better value for money too.”

Little Yeos fromage frais Big Pots are high in protein and a source of calcium.

Ends

More info - Luke Bigwood, Yeo Valley Head of Comms 07854 331 759

Notes to editors:
• Yeo Valley is Britain's biggest organic Brand. It was established in 1994 and makes organic yogurt, ice cream, cream, milk, butter and compote.
• Yeo Valley is a real family farm in Somerset, which has its own herd of British Friesian cows.
• Yeo Valley is the 54th largest UK grocery brand according to The Grocer and is owned by the Mead family.
• Yeo Valley is the 12th biggest-selling online grocery brand in the UK, according to The Grocer.
• Yeo Valley employs over 1,700 people in the South West.