UK shoppers reckon you can't beat a Lidl Ginger Nut. An everyday family favourite, the biscuit has wowed panels of consumers across the country for its great taste and affordable value. Following stringent blind tests, UK consumers have rated the biscuit as “crunchy with a good strong ginger flavour” and “superb value for money”.

Overall, Lidl's ginger nut biscuit scored 47 out of 50 across a range of measures, making it a win-win for shoppers looking for a truly affordable sweet snack.

The Ginger Nut was exposed to rigorous taste and rate panels set up by industry food bible The Grocer to badge those supermarket own-label products which are at the top of their game.

The supermarket products are put through their paces in-home under rigorous testing conditions by Cambridge Market Research.

Those food and drink items that achieve the necessary ratings can carry the distinctive new blue logos on-pack and appear on food and drink products in Lidl supermarkets.

Holly Bleach, senior buying manager at Lidl UK, commented: “We work hard to make our biscuit range to the highest possible quality, and always at the most competitive price, so having The Grocer award us such a high score is testament to this ambition.”

Adam Leyland, Editor of The Grocer, said the new programme is a win-win for both shoppers and retailers. “With our new accreditation scheme, we are bringing together shoppers throughout the year to test own-label products.  It gives the customer the confidence to shop everyday, new and seasonal own-label lines knowing that through the distinctive blue on-pack logo they are choosing own-label products that are at the top of their game, having been verified under strict testing conditions by like-minded shoppers,” said Adam.

Shoppers can find a list of the approved products here:

https://www.thegrocerownlabel.co.uk/find-a-product/

The next phase of approved own-label supermarket products will be announced shortly. 

Background Information

The Grocer has published the names of the first 61 products to receive a stamp of approval under the only programme to be decided solely by consumers.

In addition to Lidl, Aldi and Iceland have all received consumer ratings for great value own-label lines that have been rated by six panels convened across the UK.

Each product has been rated for appearance, aroma, taste, texture, value and other relevant measures. Having secured consumer approval, the supermarkets can use The Grocer’s distinctive blue ‘Great Food’ and ‘Great Drink’ symbols on their packaging and marketing campaigns, which is seen as a win-win for shoppers and retailers.

The approved products include fresh meat, ready meals, bakery, biscuits, dairy, drinks, snacks, ambient soups, condiments and dips and deli specials across two categories - Everyday and Premium.

Other approved Lidl products include Wholemeal Seeded Loaf (59p); Spreadable Slightly Salted Butter (£1.99); Smokehouse BBQ Crunch Graze Trays (69p); Sweet BBQ Pork Rib Rack (£2.99); Superfood Salad – Peppery (£1.29p); Sour Cream and Onion Lentil Curls (72p); Moroccan Style Houmous (69p) as well as the Ginger Nut Biscuits (29p for a packet).