20 Feb 2019
Waitrose & Partners Sell-Out Chocolate Avocado Makes a Return, and This year... It's Got Babies!

Waitrose & Partners

In 2018, a Waitrose & Partners chocolate Easter egg shaped like an avocado became the supermarket's fastest selling Easter egg ever, as shoppers searched up and down the country for the in- demand sweet treat after proving a hit on social media.

This year, avo-ficionados will be thrilled to learn that the supermarket is not only returning last year's popular egg to its shelves, but will also be introducing Baby Chocolate Avocados, a mini version of the avocado look-alike, for customers to indulge in over Easter.

The baby avos will be available in packs of three, priced at £4, or - perfect for an egg hunt for avocado lovers - a single mini avocado priced at £2.

To ensure the whole family can enjoy avo-themed Easter treats this year, Waitrose and Partners has also introduced some lime flavoured vegan jelly avocados as a novel alternative to the chocolate version.

Kate Kind, Waitrose & Partners Easter egg product developer says, "We know our customers love avocados, but we never realised quite how much until we launched our Chocolate Avocado last Easter! The avocados were a huge hit with avo-lovers hunting for them in Waitrose & Partner shops across the UK.

“They sold out much quicker than expected and were such a talking point among family and friends that we wanted to recreate them with some fun, mini versions this year to make sure our shoppers had a whole array of avocado treats to choose from.”

The original Chocolate Avocado, a Belgian chocolate shell and stone (made with 70% cocoa), and white chocolate middle which uses natural colouring to imitate the green flesh of the fruit, is priced at £8.

Despite looking just like a giant avocado, the eggs are made using 100% chocolate, with no avocado flavouring – so tastes like chocolate, not avocado!

The Vegan Jelly Avocados will be available in a pack of six for £2.50.

The range of avocado themed treats will be available in Waitrose & Partners shops and online at Waitrose.com from 24th February 2019.

ENDS

For more information please contact hayley.soper@waitrose.co.uk

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