The West Country welcomes a new concept in organic shopping

Eversfield Organic, one of Devon's most visionary food producers, is opening its first farm shop and deli at 2 West Street, in the centre of Tavistock, on Tuesday 16th October. It will provide a one-stop shop for everyone who really cares about what they and their family eat and believes organic is best. The deli will provide a hub for the local community to enjoy food produced locally and sustainably. 

The Eversfield business - motto 'Enjoy Food - Enjoy Life' - has enjoyed huge success in recent years providing organic food boxes, which are delivered all over the UK. The Bury family farm, just a few miles from the market town of Tavistock, provides organic meat, raised on grass to the highest welfare standards. Gradually fish, vegetables, fruit, larder, bakery and deli products were added to the Eversfield offering, wherever possible organic, and Eversfield became what it is today: an amazing online emporium of the finest foods produced in the South West.

This month Eversfield celebrates its online success by opening its first shop, in the prosperous market town of Tavistock.  Although the West Country is famed for its fantastic offering of artisanal produce, Eversfield's farm shop is exceptional in that all produce is certified organic, bar fish and game where sources of wild produce is preferable.  Although many shops in the West Country offer organic produce, Eversfield is exceptional in that almost everything on sale is organic.

Mark Bury, who grew up in Yelverton, left the city life in 2002 to pursue his dream of farming in Devon, comments: 'The shop is a natural development of the Eversfield Organic vision. When we arrived at Ellacott [the family farm in Bratton Clovelly] we spent two back-breaking years bringing the land - which had been intensively farmed - back to fertility.  For me and my family, organic means the best for our own health, the animals we keep and the health of our soil and wildlife.”

Customers who wish to enjoy the results of Eversfield's 'enlightened farming' can now spend time browsing in the Tavistock shop. This is much more than a standard farm shop/deli. You can do all your shopping here in the one place, as well as linger and hang out in a relaxed and mindful atmosphere.

• A major draw will be the butchery counter, showcasing Eversfield's multi-award-winning range of organic fresh and cured meats. Often something new, and always seasonal. Look out especially for Eversfield Organic's multi-award winning steaks and pork roasts. You'll also know exactly which farm each cut has come from each day for 100% traceability.
• Fresh fruit and vegetables, sourced locally wherever possible, and all organic.
• Baker Tom's breads, including sourdough and spelt loaves. [check]
• Coffee bar, serving Owens organic coffee, roasted in Ivybridge. Join the battle on single use and bring your own mug to have in or take away.
• Wonderful organic cheeses, both regional and international, plus olives and charcuterie to fill your sharing platters.
• Freshly prepared 'Soul Bowls' to go, nutritious lunches packed with flavor, made with 100% organic produce.
• Carefully curated section of larder staples, such as organic oils, pasta and rice.
• A wine cave - one of the few places in the West Country offering 100% organic wines.
• Wild game in season - wild rather than organic, to ensure the animal has lived as freely and naturally as possible.
• Fresh fish - again, wild rather than organic, sourced from a family run sustainable fishing business in St Ives, Cornwall.

The shop has been designed to be a beautiful space in which to shop and relax. Wooden and stone surfaces provide touch-me texture, and white paintwork echoes the Eversfield philosophy - clean, pure, natural. It is a very contemporary look, and one which decorators and lifestyle magazines are beginning to latch onto, dubbing it the 'New Rustic' or 'Farm Chic'. 

While much of Eversfield Organic's growing fan base will continue to opt for home delivery, the shop will bring under one roof everything that has made the brand famous and won it so many awards over the years. In early September Eversfield Organic's 'Roam and Relish' Honey Smoked Streaky Bacon won Champion Bacon at the Taste of the West Awards. Honey Smoked Streaky (184g/£4.97), Traditional Ham Slices and Honey Roast Ham Slices (both 100g/£3.95) are now being stocked in 16 branches of Waitrose, and other meat and deli products can be found at selected outlets in the South West and London.

'Our arrival in Tavistock is a natural development for Eversfield,' comments Mark Bury, 'but it doesn't stop there. We see the shop as a springboard for our business, and the Eversfield team has all sorts of ideas in development, including one-off events and a series of pop-up dinners. Christmas is a really important time for us - our organic hams and turkeys are incredibly popular - and we are looking forward to the chance of meeting our customers in person, and making new friends to add to our flourishing online community.'

Eversfield Organic, Ellacott, Bratton Clovelly, Okehampton, Devon EX20 4LB. 01837 871400. www.eversfieldorganic.co.uk.

-ENDS-

Notes for Editor

• Eversfield Organic is based on the philosophy that food starts with the natural environment, and that animal welfare comes first. Mark Bury and his family believe that organic food offers a better deal of all, including those who simply choose to eat it. 'Absent of harmful chemicals and packed with higher levels of important nutrients, we think enjoying organic food is a no-brainer.'
• Sheep and cattle raised by Eversfield Organic are grass-fed for life. The digestive systems of these grazing animals is designed to digest grass, clovers and other leafy matter, not cereals and imported soya. The animals enjoy the outdoors for as much of the year as possible, and when they do come inside during the winter months they are fed on a diet of preserved pasture, such as silage and hay.
• Pasture-fed meat and milk are proven to have many health benefits, including lower fat levels, higher omega-3 fatty acid levels and vitamin and mineral levels.
• At eversfieldorganic.co.uk you will find a virtual emporium of the finest organic products, including - a huge range of meat, fish, fruit and vegetable boxes - plus butcher, fishmonger, grocer, dairy, bakery, deli and larder counters. The offering is highly innovative and changes with the seasons. Autumn has been welcomed, for example, with the warming flavours of a Smoky Beef Brisket Feast Box and Chicken Tagine Feast Box (both £24). Delivery throughout the UK, on a one-off or repeating basis.
• Eversfield Organic prides itself on its helpful, flexible and personal service and the friendly team which provides it.

For an interview with Mark Bury, founder of Eversfield Organic, or further press information please contact:

Hayley Reynolds at RAW Food & Drink PR

@HayleyJReynolds

hayley@rawfoodanddrinkpr.co.uk

07887 474104